How to build a relationship with an Authorized Dealer?

I am fairly new to the watch world and got a serious question:

For a lot of watches you need a good relationship with an AD to be even considered as a buyer. The best example probably being Rolex.

Now, the best way to build a relationship with an AD is to establish a buying history.

So, do I first need to spend thousands of dollars for bracelets, necklaces and rings for my girlfriend to increase my chances of buying a watch?

(EDIT: NO, I am not intending to actually do that)

How does this work? What are your experiences?

Looking forward to hear your thoughts!

Reply
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That is a game that some ADs would love you to play. They are after all retailers, and are in the game to make money. If you wish to purchase one of the more sought after models, it may increase your chances but there is no guarantee. You could also go into an AD and walk out with a watch on your wrist.

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No, don't do any of this, it's ridiculous.

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I believe there is as many strategies as collectors. I decided to go the ”AD game” route and made a post about it here.

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I am totally against doing this. If however, the AD is the woman in the photo, I would reconsider.

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Unload

I am totally against doing this. If however, the AD is the woman in the photo, I would reconsider.

Don’t fall for that trap men be strong haha it cost me a fortune and didn’t even get her number 🤣🤣

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Firstly, find an AD and an SA who you get along with. No point trying to build a relationship with someone who doesn’t really care.

You will need a purchase history but don’t buy things just for the sake of it. I’ve built my spend history organically, buying only the things I want. I just try to buy from the same guy as it helps towards my more sought after watches.

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Depends what model you’re going for.

Datejust, oyster perpetual in general don’t need a spend history. (Except womberton dial DJ and tiffany blue OP) You just need to wait a month or a few.

Full gold watches you can just put yourself on the waitlist. Unless its a John Meyer Daytona.

Others may need a spend history. Or you can keep bringing chocolates. From my experience, gifts don’t work at my A.D. Buying Tudors or Jewelry will work.

Note: My A.D is a hot young lady. So I can’t keep bothering her cuz then my wife will start getting upset 😂

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🫠

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Or pay above and go grey market.

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Unload

I am totally against doing this. If however, the AD is the woman in the photo, I would reconsider.

My AD is a hot young lady.

She keeps calling me and it gets into my wife’s nerves.

She offered me two tone explorer, solid gold GMT, then she offered me white gold 1908. All these watches that I never asked for, or never put myself on waiting list for.

In fact, I am done with Rolex and I am not even on the waitlist for anything.

It’s really hard to turn down a hot young lady.