There has been tons of discussion over the last few years related to the supply/demand situation with Rolex. Several people have suggested that Rolex has been deliberately restricting supply, while it's my understanding that the official Rolex stance has been that they simply can't keep up with demand. Given the fact that they have announced a new facility (which I first heard about in this post from @thekris ), why isn't this a major discussion topic? I realize that 2029 is a long way away, but I'm really surprised that nobody seems to be talking about this. What am I missing? Will they be closing other facilities when this one opens??