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Purchase Influencers
As much as we may not want to believe that we can be influenced into making purchasing decisions, there are too many factors to ignore. Here are just...
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When watch marketing was fun...and honest
"This is the only egg-timer that makes you look like a he-man" is how Hamilton advertised its then-new Calibre 11 chronograph, built in collaboration...
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Tudor, it’s time to fire the marketing department!
I’ll start this by saying that I really rate Tudor and have one in my future plans, but the last few releases from their marketing team are starting t...
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Are you slave to the marketing machine?
(Please note this is not a personal attack against you. There's just not a lot of voices going against the heavy flow of marketing BS so I thought I'd...
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More Watch Maker Magazines?
Hey all. I’ve recently found that Christopher Ward has its own free magazine that you can sign up to get. Anybody know of any other watch companies th...
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What are your problems with your favorite brand?
Pictured: pads making up for the imperfectly sized links of my analog-digital solar atomic Casio Lineage They say you always hurt the ones you love. I...
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Advancements in tech in watchmaking - Tudor
This video by Adrian Barker was filmed very well, but I think the feeling I got was quite the opposite of intention. (This video, not sure if true or...
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At what point does a watch become vintage.
I have all the watches I've owned for the last thirty five years (or more). So when does a watch or how do you define that a watch is vintage. "used t...
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Myth busting the idea that Rolex is something now that it wasn’t before
There’s a common thread I’ve seen in watch commentary (usually YouTube, but other media as well) that Rolex has become a high-priced status symbol tha...
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