Before the days of just creating a product and having influencers pimp it out, the world was subject to more civilized promotional strategies. Not say...
Talk about a natural partnership: A watch brand used by its market-dominating parent as a test-bed for new ideas but firmly kept in check to never ove...
A lot of us question why Invicta makes watches in styles that can gently be called 'out there'. I think I have three reasons. Read the rest over at Un...
I knew this before I abandoned Facebook years ago. I’d be looking at a watch online and then I would get bombarded with ads for the same watch. I’m ha...
Are there any watch ambassadors that put you off the brand completely?
There are some spectacular brand ambassadors that represent the watch brand perfectly. Their endorsement and representation of the brand brings more c...
Limited Edition Watches: Is Exclusivity an Illusion?
There are now more limited edition watches than ever. Many brands produce limited edition watches that are the same as regular catalog models but have...
So here I am, watching SNL, still laughing about the pongo skit during the commercial when an ad for a watch comes on. For the Sinatra Bulova collab....
I've decided I'm going to start another build. My starting point is the above dial. It's in the mail and I'm excitedly anticipating it's arrival. But...
As much as we may not want to believe that we can be influenced into making purchasing decisions, there are too many factors to ignore. Here are just...