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Do you feel like watch media and influencers are shilling for the industry?
I have noticed that pretty much every watch influencer, as well as most of the watch media, is pushing the narrative that smaller case sizes are the next ‘must’ have / go to. I’m increasingly of the o...
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Rolex's 2nd-string sponsors Red Bull's. #irony
Talk about a natural partnership: A watch brand used by its market-dominating parent as a test-bed for new ideas but firmly kept in check to never ove...
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Vintage Rolex Ads
Before the days of just creating a product and having influencers pimp it out, the world was subject to more civilized promotional strategies. Not say...
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Why The Eyesores?
A lot of us question why Invicta makes watches in styles that can gently be called 'out there'. I think I have three reasons. Read the rest over at Un...
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Social media tracking.
I knew this before I abandoned Facebook years ago. I’d be looking at a watch online and then I would get bombarded with ads for the same watch. I’m ha...
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How often do you see watch ads on tv?
So here I am, watching SNL, still laughing about the pongo skit during the commercial when an ad for a watch comes on. For the Sinatra Bulova collab....
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Builds... They're grrrrrreat!
I've decided I'm going to start another build. My starting point is the above dial. It's in the mail and I'm excitedly anticipating it's arrival. But...
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Limited Edition Watches: Is Exclusivity an Illusion?
There are now more limited edition watches than ever. Many brands produce limited edition watches that are the same as regular catalog models but have...
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