Tudor, it’s time to fire the marketing department!

I’ll start this by saying that I really rate Tudor and have one in my future plans, but the last few releases from their marketing team are starting to lose me.

Maybe I’m just getting old but their marketing releases are so on the nose lately that I find myself having to look away and cover my ears.

First it was the the almost feature length advertisement for their new facilities. I get it, they’re high tech, they’re really proud of them, but they went so over the top that it took the focus off the end product of their watches and felt really sterile and lifeless.

And off the back of that lifeless effort they’ve followed up with the marketing release for the Pelagos Alinghi Red Bull Racing editions.

It seems like they tried to put the life back into it, but the voice over that accompanies the release is just murderous. It’s honestly so bad that they’ve set themselves up for many a meme.

They would have been much better served having no voice over at all and just playing the imaginary with some background music and let the watches speak for themselves.

Please, please just leave it alone and focus on the watches rather than the marketing fluff. It’s enough already!

Watch it for yourself and tell me that I’m wrong. 🤯

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Not that same Watches and wonders advert voice again 🤣🤣

It's really annoying that voice over is and Tudor should have realised it from the last video they made. You are right, just an intense background music could have done the job.

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Partnering with an over-sweetened fizzy drinks company isn't a great move in the first place.

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This was discussed a couple of months ago and we all seemed to agree. I believe someone posted the video and I couldn't even get through it.

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Rolex isn't where they are because they ignored marketing to build watches... Rolex is a marketing company more than it's a watch company, makes sense the sister brand would do the same.

Also, the Tudor factory video was fine, I think watch people just like to get upset about things.

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Just seen the new pelagos watches on their website and they are amazing, didn't think they could improve on the fxd but they have

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Is this post part of the marketing campaign to increase ad views?

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Look, I get the vocal fry sound from an early 20 something intern who's overlaying the voice, but the real crime here is the fact that the CROWN isn't aligned in their own advertising! I guess it's more true to form that way.

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well, it could have been worse. I mean they did call the case material carbon composite instead of plastic on the website 😉

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I guess I don't follow most of their marketing, as I haven't found myself drowning or hating it. Too much of (almost) anything though will usually make me sick of it sooner rather than later.

The video you linked to is decidedly not great. While I think the visuals are pretty good/compelling, the narration is what ultimately where it all falls apart. The narrator's voice is just very unappealing (to me), which makes what he is talking about even harder to sit through. There is also way too much copy to for him to read, making it feel like we are both just rushing to get through this. I think if they simplified the script and replaced him with someone who has a deeper/richer tone of voice, it'd be immensely better. 👍

On the lighter side, I think the release is quite nice though! 😂

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Wow, that truly is an awful voice. I guess Awkwafina was unavailable. It doesn't have to be a total pro a la Don Fontaine, but this constipated androgyne hastily reading the fluff did no favors whatsoever. Whatever he/she was babbling about was, of course, forgettable and meaningless blather as it almost always is, but there was no gravitas or presence. The imagery is all dynamic, epic, captivating. But it sounded like a bored telemarketer rushing though their canned pitch for the hundredth time.

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UnsignedCrown

well, it could have been worse. I mean they did call the case material carbon composite instead of plastic on the website 😉

Is this some international thing or did they pronounce 'composite' oddly? I'm used to the middle syllable being accented and it was almost omitted here. The word 'process' was said with the anglophilic hard O sound as well.

Oh, and note that comments have been disabled.

https://youtu.be/wqhOWmqUrnQ

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PoorMansRolex

Is this some international thing or did they pronounce 'composite' oddly? I'm used to the middle syllable being accented and it was almost omitted here. The word 'process' was said with the anglophilic hard O sound as well.

Oh, and note that comments have been disabled.

https://youtu.be/wqhOWmqUrnQ

I agree, it is different to how I would pronounce it but to be honest I have no idea whether that's just how it's said in some places or simply strange. Maybe the narrator just thought it sounds better that way? Something tells me that kids these days don't care how things are spelled and pronounced... anything goes 😉

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I just watched the video. I like the new look of the Pelagos!

But it sounds like they got the intern to do the voice over?

I would think that a more mature, deeper voice, or no voice at all (as pointed out by any commenter here) would do the job.

The video about their manufacture was interesting. It's nice to see the technology and automation involved in their watches, but it does indeed seem rather self-indulgent. The intern voice doesn't help. 😑

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KristianG

Rolex isn't where they are because they ignored marketing to build watches... Rolex is a marketing company more than it's a watch company, makes sense the sister brand would do the same.

Also, the Tudor factory video was fine, I think watch people just like to get upset about things.

I disagree with that. Rolex is an engineering company that just happens to make watches.

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Rebel196079

I disagree with that. Rolex is an engineering company that just happens to make watches.

Lots of companies make more complex, and better finished watches, but everybody knows Rolex. I'm not saying Rolex makes bad watches, just that they mastered marketing more than any other field.

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KristianG

Lots of companies make more complex, and better finished watches, but everybody knows Rolex. I'm not saying Rolex makes bad watches, just that they mastered marketing more than any other field.

Fair enough