I really don’t see enough of a difference to justify the cost….

I know that this post will catch some heat, possibly, but I’ve got to say…..when I compare Japan vs. Swiss made watches, I’m not seeing a “take my breathe” away difference; especially to justify the average $100-$800 cost of a good Japanese made watch and a Swiss made $1,000-$10,000 made watch.

I’ve been collecting for years and have handled maybe around 100+ watches…..and I have to say, I’m not seeing the justification.

Here is my Tissot Visodate:

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Movement ETA 2836-2; do I like this more than more Orient? No! Do I think this watch deserves a $800-$1,000 retail price tag? No! In fact, I enjoy my Orient Ray II a bit more!

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Here’s my Swiss Made Luminox:

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Quartz yes, and maybe a $20-$40 movement inside, but is this watch better than my other Japanese made quartz watch? Not really.

All these Japanese made watches I actually enjoy a bit more and were less expensive:

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I went to Breitling, Omega, and Tudor, tried on some watches and thought “yeah, there are some finishing differences, some “feel” differences, and obviously bracelet differences, but to justify the $8,000 price tag? Nah..”

only watch I tried on that felt legit, surprisingly, was a Rolex Submariner; and I didn’t expect that.

Anyhow, I think I just wanted to vent and get this idea out there that I don’t necessarily think, especially with the rise in microbrands, that some of the players are worth what they say they’re worth.

I’ve realized this even more selling off some of my collection I got bored with, after liquidation of 18 watches, I’m thinking man, I lost anywhere between 30%-50% of what I paid for it, and I got some great deals!

So things are really only worth what someone is willing to pay!

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There is undoubtedly a « swiss made » tax that has no correlation with quality.

Also I think most movements nowadays are good enough and unless you are looking for something super special (complications or 100% craftsmanship), there is no reason to care much about calibers.

At least they may be secondary to many other technical features and this is were microbrands shine in general.

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I think there is a difference in quality between more and less expensive watches but that has little to do with origin. Whether that difference is "worth it" and can "justify" the cost is subjective. I agree that it becomes more difficult to see any sort of difference as the price increases.

The last sentence is spot on.

Watch prices generally have very little to do with the costs of production. And as they get more expensive, the bigger the margins become.

I reckon that the best value movement on the market is the Miyota 9000 series. 28,800vph for a smooth sweep and thinner than a Sellita SW200. You can buy one for under $100. Manufacturers buying in bulk will get them for considerably less than that.

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Movement is probably the last thing I worry about TBH. As long as it's reliable relatively cheap to service and accurate enough for me not to notice in a day I'm good. 🤷

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nichtvondiesemjahrhundert

The last sentence is spot on.

Watch prices generally have very little to do with the costs of production. And as they get more expensive, the bigger the margins become.

I reckon that the best value movement on the market is the Miyota 9000 series. 28,800vph for a smooth sweep and thinner than a Sellita SW200. You can buy one for under $100. Manufacturers buying in bulk will get them for considerably less than that.

The Miyota 91xx in my Melbourne Portsea triple calendar is the best movement in my collection.

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My California dial Marlin houses a Miyota 81xx. Last time-check it had matched the the Miyota 91xx for almost three weeks.🤨😄

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Give me a simple NH35A, or a Miyota 8- or 9000-series and I'm happy. I don't have to have a Swiss movement.

If I like the look of the watch enough, even the basic Chinese movements are fine. I'm easy to please.

The look & finish of the watch is paramount to me, and manufacturing has become so good on lower-end watches...well...why pay more unless it's a commemorative purchase?

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Take a large watch brand spending a huge amount of money to sponsor global sports events and paying even more money to multi-millionaire sport personalities to wear their watches (and the free watches that they give them).

That translates into a bucket load of money that has to be recovered in hefty mark ups on the watches in the hope that the average Joe buys one because he’s been smitten by the advertising and product placement while watching these events and thinks owning one will mean he’s just like those sports personalities.

The large watch corporation and multi-millionaire sports personalities trouser huge amounts of money by taking these mark ups from those hard working “customers” who can likely afford it least (compared to the corporation’s shareholders and the sports personalities).

The key to this is they sell the “dream” and need average Joes to buy into it.

Christopher Ward are transparent that RRP is three times production cost. For the luxury brands this multiple will be significantly greater so that gives you a feel for the delta between price and production cost that they can share amongst their shareholders and the sponsored sports and athletes.

Buying such a premium watch is effectively a “charitable donation” gifting wads of cash to those recipients. Hopefully those choosing to do so do it with their eyes open!?

But I am with you in seeking “value”.

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Yup, Swiss brands are getting stupid with price increases to the point that I’m losing interest in Rolex, Omega, IWC and even Tudor. 😞

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Even worse is the rise of the $1000 swiss microbrand ... using selitas is one thing but especially after import fees, I don't see their value at this point. I can buy anything from Singapore duty free and since $800 is the limit without fees from other places, anything over that tends to be a deal breaker for me. Unfortunately, as there have been a few brands just hitting over that limit that I might have bought if they hadn't.

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In some ways this is the Toyota vs Lexus vs BMW vs Porsche vs Ferrari vs McLaren etc comparison (or whichever brands you prefer to include)

At what point is one any so significantly better than any other in terms of engine and body build, reliability, ability to drive way faster than any local speed limit will permit, etc. etc.? Enough to justify the often astronomical price differences? They all can get you from point A to point B in safety and in style.

Status, design, availability, exclusivity, how it makes you feel when owning - these matter differently to different people.

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Disagree.

Big Seiko fan, but their movements aren't as accurate and precise as similarly priced Swiss in my experience. ( In fact I've found Seiko's own humble NH35 "better" than their 6rxx !)

I'm not biased one way or the other as I love both, Seiko certainly punch above their weight in every department except for the movement, & for me that's the most important part.

To each their own 😉👍🏻

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Your price ranges are an apples to oranges comparison. Finer Japanese movements rival finer Swiss movements and their prices are comparable.

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Truth. Your point as I read it isn’t that the higher end watches aren’t objectively or technically better, it is that the difference doesn’t justify the vast difference in price.

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skydave

Yep, when one looks at a price tag, it’s easy and natural to confuse luxury-branding for quality. Luxury-branding is directly correlated to price tag, while functional quality is not. Generalizing… Seiko, Miyota, Orient, Casio invest in tech and production. Swiss manufacturers tend to invest in luxury/marketing

Dave gets it. Its been worked on by the Swiss for many yrs. Sufficive to say its as the Swiss who pivoted during the Quartz crisis and the Japanese went the quartz route. The swiss zigged when the Japanese zagged.

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Ahhh, okay. I guess I can see that from the post? 🤷‍♂️

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The problem is when a Swiss watch isn't much more expensive than a watch using a 9 series miyota movement, in that case it's an easy choice.

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Inkitatus

Disagree.

Big Seiko fan, but their movements aren't as accurate and precise as similarly priced Swiss in my experience. ( In fact I've found Seiko's own humble NH35 "better" than their 6rxx !)

I'm not biased one way or the other as I love both, Seiko certainly punch above their weight in every department except for the movement, & for me that's the most important part.

To each their own 😉👍🏻

Out of interest what's important regarding the movement to you? Accuracy? Longevity? Cost of serving? I sometimes wonder if I would be just as happy with a decent quartz movement.

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I have Rolex, Cartier, TH, AP, JLC and a couple of Swiss microbrands. I recently added a mecaquartz AVI-8 to my collection. At $150, it’s the most accurate timepiece in my collection, has by far the best lume, looks substantial and is comfortable to wear. There will always be something special about exclusivity and Swiss watches, but honestly one does have to question the vast price differences.

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I'd just settle for Fine Timepiece Solutions to come out with a high heartbeat, HAQ-ish style, shock resistant, three hander.

Slap that in a US made case, I'd buy multiples right now.

I'm not as familiar with the Japanese alternatives, but the Swiss seem to have the market cornered in that department. The movement in the Marathon Stainless Navigator ad an example.

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Well, this comment may get some heat but I happen to think seiko is one of if not the most overrated and least deserving watch manufacturer of enthusiasts lust. Quality control is a joke, many prices are on par with Swiss and micro brands that offer better quality, more accuracy and therefore better value.

I will say a base Swiss movement tends to be much lore accurate than even some mid teir seiko movements. I don’t disagree with you that some of what your paying for in a Swiss watch is……well it being Swiss.

A German brand (Nomos) may actually dollar for dollar be superior in QC and movement finishing over any Swiss or Japanese watch makers. Not sure how they do it.

slimbobvin

I own three Swiss automatics with sw200 I paid less than $550 for. All of them keep time under +1.6 seconds a day.

None of my Japanese autos are even close at any price. Two of my Swiss watches were under $250. The premise of this post relies on a person not doing their research and not testing a watch when they receive it to make sure it's under +/-2 seconds a day before deciding to keep it

Gevril and glycine both make low cost very accurate watches at prices less than Seiko. Period

I'd say that Seiko are noticeably not supplying the 6 series 28,800vph movement to third parties. That might not be an accident - keep 6 series as a premium Seiko-only offering.

Whereas they are willing to supply the excellent 28,800 NE88 mechanical chronograph movement. A market dominated by the ETA 7750 and it's Sellita clone.

Thankfully Miyota's 9000 series fill the gap for three handers.

Ultimately watch enthusiasts care about this stuff. 99.9% of watch buyers don't. And nor does Seiko.

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palicar

Your price ranges are an apples to oranges comparison. Finer Japanese movements rival finer Swiss movements and their prices are comparable.

You can compare everything to anything, it all depends on what criteria you choose to compare them.

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Inkitatus

Disagree.

Big Seiko fan, but their movements aren't as accurate and precise as similarly priced Swiss in my experience. ( In fact I've found Seiko's own humble NH35 "better" than their 6rxx !)

I'm not biased one way or the other as I love both, Seiko certainly punch above their weight in every department except for the movement, & for me that's the most important part.

To each their own 😉👍🏻

Yes, I heard that about Seiko. But try Miyota: this is better than the ETA and Sellita I have.

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Morgy29407

Well, this comment may get some heat but I happen to think seiko is one of if not the most overrated and least deserving watch manufacturer of enthusiasts lust. Quality control is a joke, many prices are on par with Swiss and micro brands that offer better quality, more accuracy and therefore better value.

I will say a base Swiss movement tends to be much lore accurate than even some mid teir seiko movements. I don’t disagree with you that some of what your paying for in a Swiss watch is……well it being Swiss.

A German brand (Nomos) may actually dollar for dollar be superior in QC and movement finishing over any Swiss or Japanese watch makers. Not sure how they do it.

The majority of Nomos watchmaking is in house, so their ability to really control quality is next level (and I don’t think they get enough credit for it considering their volume and catalog). Didn’t realize just how much they did on their own until a little while ago.

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Eh, watch prices set by brands and what buyers and/or collectors are willing to pay are very subjective. I feel like I do get what I pay for in Omega, Tudor, Monta, and Fredrique Constant as Swiss brands, and doubly so with a brand like Tissot. I don't see the value as much in Glasshütte Original, Rolex, or Breitling. Others may have different opinions on where or if value and enjoyment is lost due to price.

Do I find Seiko, Orient, or Citizen (Miyota) watches and movements any less enjoyable than Swiss? No, I enjoy Seiko Prospex, Orient, and Citizen watches a lot for their price points. And still, Seiko SLA movement watches and even Grand Seiko often find me viewing them as pricepoints too far for my tolerance. Same for high-end Citizen Quartz movements, like those in The Citizen line.

I don't think for most collectors it's black and white in how they view Swiss vs. Japanese watches - lots of subjectivity and nuances. Now how Chinese watches are viewed, myself included, there is some dissonance between the objective quality of the products and how they are viewed by us collectors subjectively.

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Inkitatus

Disagree.

Big Seiko fan, but their movements aren't as accurate and precise as similarly priced Swiss in my experience. ( In fact I've found Seiko's own humble NH35 "better" than their 6rxx !)

I'm not biased one way or the other as I love both, Seiko certainly punch above their weight in every department except for the movement, & for me that's the most important part.

To each their own 😉👍🏻

Agree with you, especially on the comment about the NH35 vs. 6RXX. I have 2 Seikos withe the 6R15 movement and they keep terrible time, even from the beginning. My pieces with the 4RXX or NHXX movements keep better time.

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stenka

Yes, I heard that about Seiko. But try Miyota: this is better than the ETA and Sellita I have.

I've had a couple of Miyota watches & agree, they're more accurate than my Seikos. 👍🏻

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CliveBarker1967

Out of interest what's important regarding the movement to you? Accuracy? Longevity? Cost of serving? I sometimes wonder if I would be just as happy with a decent quartz movement.

Accuracy and robustness. It's the notion that this little box of gears that's evolved over generations can be so insanely precise and durable.

I've got a couple of really decent quartz and I love them too, but I guess like most of us I'm swept up in the romance of mechanics.

Good question. Cheers mate 🍻