I like them only if they are "dense" and one cannot see through.

Does that mean you plan on using SW300 movements in the future or does it work on other movements as well?

In my opinion, the only objective criterion that can be used to assess the "goodness" of naming is whether something is well defined and unambiguous. Aside from that it is completely arbitrary as there are no natural/physical laws that the conventions need to abide by. West Arabic and Arabic Indic does the job for me. Beyond that, I could not care less.

I would even argue that changing something that is widely used and unambiguous just because a small subset of people feel that it's inaccurate is bad practice. You need to get over that, OCD is a disease 😉

I agree. I think of "ownership" in terms of those (noticeable) dings and scratches that get accumulated over time from active wear. When there are no noticeable marks on the watch, then it is like a pair of shoes that haven't been broken in and I don't that person ever enjoyed or truly "owned" it (basically like when a dealer owns the watch) which means it's effectively new. If on other hand someone else puts scratches in the watch, unless the person is a close friend or relative, why would I care for that?

I started used but as time passed I sold most watches of which I haven't been the first "wearer". I don't mind if it's new old stock and not from the AD, although that may change in the future (I doubt it though), but that's what I generally go for, unworn and still in stickers. For some of the "vintage" watches I have it took me several years to find a NOS example and it's often around 2x the price of a "decent condition" used watch, sometimes more, but I prefer it that way and at this point I would likely pass up on most watches that have been worn. Even if it means never buying the watch I would like to have.

I am fully aware that this makes no sense, after all I take off the stickers and start wearing it. Killing all the "value". But in my opinion, you own a watch once you put a scratch it in and a watch that has been worn will always be "someone else's" watch in my head.

If they think it's user error, why would they want to take it back. It's used now. So it can't be sold as new and if OP broke it he may have to ship it from Australia to England which, even if they eventually concede and refund, seems like an awful lot of effort. I once sent a part for 1000€ back to the seller, after all was paid for on my end I may as well have kept it and taken the hit on repair because it wasn't worth it. It's a risk when ordering from overseas, sure, but CW could cut him some slack and not be so "process driven" as my HR department would probably say.

If I was in charge of CW I would just put an endlink (which attaches to the band via screw) in an envelope, ship it to him (would likely make it past customs easily due to low value) and, unless the lug is faulty, probably all would be good once that's replaced. Whether it's the lugs or band can be probed by flipping the bracelet, if the same side wiggles it's the lug, if the other side wiggles it's the endlink.

They could send a replacement endlink (which are attached via screws) or a replacement spring bar, depending on what the issue (in their opinion) is. For a proper assessment of the aforementioned issue a detailed explanation may be required. Seiko customer service was more than happy to send me parts they had to order for a watch that was out of warranty, discontinued and never sold in my region. They charged nothing and send spares, just in case. They could have said send it in and we'll sort it, but whoever was at the other end of the email correspondence understood who they were dealing with and acted accordingly. No magic over the phone, just good training and common sense.

If ChrWard think that is a waste of their time and they rather have the watch sent to the other side of the world, then their target customer is not the typical watch enthusiast who tends to be quite anal and doesn't like to let go of their precious trinket. That may be okay given the scale of their operation as of late but I sure find it disappointing.