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Interesting article on Hodinkee's declining business
How Hodinkee's Big Bet on a Watch Business Backfired
After gutting much of Crown & Caliber, Hodinkee is scaling back its ambitious marketplace plans and refocusing its strategy.
Review of the Jacquard-type NATO straps - Monstraps vs. Crown & Buckle
Al-PIN-ist or Al-PINE-ist?
Recent Comments
I have a Bremont Martin Baker that was a special edition from way, way back. It's a super rugged build, and the knurled midcase gives it an engineering/machined look and feel. I do lust for some of their other pieces, and you can get them at quite a steep discount when buying second-hand on the forums, but many of their designs are bland, very dated, or uninspired, IMHO. Their new CEO has a plan to revamp the entire line and bring prices down, so maybe wait until Watches & Wonders (April 13 to 15) - he says they're unveiling a completely new line at that show.
@yankthemike - Bremont's new CEO says they have "too many stories," specifically pointing to Williams as one example:
What are you trying to inject into the brand?
Because the brand had grown in a very organic way, there were many different stories, collaborations and partnerships. I counted over 65 from Williams to Jaguar… It is very clever on one side, but there are too many stories running simultaneously. We need more focus.
It didn't hurt mine, but they are both dive watches. You can also just rub lime slices on it if it's not so water resistant.
More posts
Paper-based magazine dedicated to microbrands - Update!
Who has both? Are they different enough?
Paper-based magazine dedicated to microbrands - it's a go!
Would you buy a paper-based magazine dedicated to microbrand watches?
Some "good" AI-generated watch pics
Boredom + ChatGPT = What does AI say about watches?
What AI Says About Watches – AI+Watches
https://www.watchgpt.blog/
Brilliant or Cringe?
Why three guys decided to blast a MoonSwatch into space
As part of a wacky project, three men decided to launch a MoonSwatch 33,800m above the Earth and into space
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