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Interesting article on Hodinkee's declining business
How Hodinkee's Big Bet on a Watch Business Backfired
After gutting much of Crown & Caliber, Hodinkee is scaling back its ambitious marketplace plans and refocusing its strategy.
Review of the Jacquard-type NATO straps - Monstraps vs. Crown & Buckle
Al-PIN-ist or Al-PINE-ist?
Recent Comments
Agreed. A lot of their journalism is really great. I don't have any experience with any other of their products except the magazine, and I always thought that was very very well produced.
I had a bad pair of Hodinkee straps a while back. Really poor quality. They did offer replacements, however. 🤷
@Jrodst1050 Oh shoot, there was a meetup in person today. Horology On Tap. I didn't go, but guy's name is Honza who runs it. @honza_hroch on Instagram. I run the Honolulu Redbar group (@redbarhonolulu on insta). We usually do zoom but haven't done one in about a year. Good group of people, however.
Revenue would be just from selling the magazine - no ads at all. Kinda just doing this as a side project for fun. Price of the magazine would be the cost to print and ship for paper, or just hosting/online publication and transaction fees. like some services charge 50 cents for every digital copy sold, plus a monthly fee of $10-50 just to offer them. I don't really want to make a profit, just cover the costs.
@Markell - there wouldn't be any cost to the brands, just their time for some video calls/interviews. And, trying to play between those mainstream mags and something premium like the Hodinkee magazine, which sells for $38. Trying to come in well below that.
More posts
Paper-based magazine dedicated to microbrands - Update!
Who has both? Are they different enough?
Paper-based magazine dedicated to microbrands - it's a go!
Would you buy a paper-based magazine dedicated to microbrand watches?
Some "good" AI-generated watch pics
Boredom + ChatGPT = What does AI say about watches?
What AI Says About Watches – AI+Watches
https://www.watchgpt.blog/
Brilliant or Cringe?
Why three guys decided to blast a MoonSwatch into space
As part of a wacky project, three men decided to launch a MoonSwatch 33,800m above the Earth and into space
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