How often do you buy a watch? How often do you wish you would buy a watch?

my humble opinion. Slow it down. You have to enjoy the watch that you just bought 

When I first got into watches I was buying one every 3 months or so, but now 6 years later I buy around 2 a year. Is important to remember there's always another watch out there & a lot of watches hyped up now will be forgotten about in a few months time when social media moves on the next hot watch!

I've gotten to the point where I'm pretty choosy over what I buy. So, it depends on what I find and when funds are available.

I go through stretches where a buy a couple a month. Then I come to my senses and start buying two a week.

I don't know, some days I'll stop by and get a Beto's massive sausage, egg and cheese burrito and some tots for 15 bucks for the hell-uv-it. And other days I'll see an inexpensive cool watch I like and think will be fun to wear and boost my day...so I'll get that for the hell-uv-it. Days already bleed from one to the next...why not be properly socially-conditioned and consume all the way to the mortal finish line?

It depends.  I was a one watch guy for a long time.  Then I really got cranking.  Right now I'm up to 9 total.  It has come in fits and starts, but generally for me, it seems to revolve around major life events for the most part.  Since I just picked up a Tudor BB GMT for my 35th birthday, I expect that my next major pickup will come when I turn 40.

I’m not going to say how many I’ve bought in the last 3 months because it’s embarrassing. Having a period of illness there’s little else to do but surf the net…..I’ll say no more 🥴

Good luck with your target…..not wishing to put you down but I think you’ll find it hard to achieve 😉

About one every two months. I mod what I have more often, though. I will have to slow down going forward, which is also a way to reuse what I have.

As my collection has grown, my pace of acquisition has slowed. I've bought 3 watches so far in 2022, and don't have any plans for anything else this year although there are lots of watches that are tempting me. 

Wait until you get into straps... Madness

I was good , but this year ive been bad lol

It is hard to resists as sometimes you only get offered some watches once , and with prices only seemingly  keep going up  (retail price I mean) sometimes you think ...why not ?

I think I’ve bought 5 in the last month. I’m trying hard not to get an Rubber B band for my Black Bay Bronze

I’ve planned out my next 6 watches and the major life events to go with them, and tried to include some story behind them too. Like the Grand Seiko Spring for two years of sobriety (new beginnings) and a Cartier Santos for my wedding (dress/tool watch for navigating the turbulence of marriage). But somehow new watches pop up and I run out of stories for them… it’s a lot of backwards rationalization

Those damn limited editions. And all the stories we hear from other collectors “I could afford it at the time but I didn’t get it and now I regret it”. Being on WatchCrunch is like an alcoholic being in a bar

😂I buy Bi-weekly as soon as payroll is done minimum of 2-3 watches hahahahahaha

1-3 years and everyday

Depends on my bank manager, she dictates my spending abilities. I used to be a shocker years ago and averaged 5 or 6 a month until the finance minister caught wind of my over indulgence, now I'm more selective and more patient as I get older, so maybe 2 or 3 a year, it depends though. They have to really catch my eye and be a watch that I love and then it takes me ages of back and forth before I decide.

Although if I see a bargain, lookout, I head straight for the sneaky watch fund and snap them up. Just got a new Borealis silver dial Explorer homage and a Direnzo Compressor with a black dial. One won't stay, I just have to decide which one, but I'm guessing that won't be easy 🤣 

Wrist shots to follow in the next day or so 😜

it is an addiction i just bought a mido ocean star and I am already getting to pull the trigger on another wonderful watch, I just love watches... but in all honesty just slow it down as much as you can.

Since I properly fell into the rabbit hole in 2015, I've bought one watch each year, except I skipped 2017. I haven't bought a watch yet in 2022, so I'm at six total.

It's actually getting harder, and I might slow down to one every two years or something like that. I buy to keep, and don't like to sell. I also don't love the idea of having a massive collection with all its associated maintenance. So slow and steady it is.

The reason it's getting harder is that I struggle to find watches that I like better than what I already have... The amount of wrist time available remains fixed, so any new purchase takes time away from enjoying current favorites.

I was in your predicament.  Check out this article: 

Four Rules to Live and Spend By – Tenn & Two (tennandtwo.com)

Starting off the hobby my goal was just to fill-up the watch box the missus gifted me on my birthday 10 slots in all. At that time I had only 3 watches, a g-shock and 2 tw steel pieces. So started looking up YT videos and fell down the horological rabbit hole. You can say it was entirely her fault 😂! So I began to buy higher-end pieces in succession to fill-up every type of watch I could think of and see in videos, chrono, dive, field, flieger, dress, etc. until I finally had 1 for each slot. Sad (or good) thing is that it didn't stop there! I subsequently bought a 3-slot watch roll (convincing myself I needed it when traveling) and a she further gifted me a 2-slot watch winder on valentine's day! Guess what? I then had a reason to buy more to fill those up again!  Looking back I must have bought 10-15 watches in a little over 18 months!

Thankfully I have slowed down now and try to convince myself to enjoy what I have and resist the temptation of buying by arguing to myself against adding further to the collection. Like telling myself "You don't need another chrono!" or dive or dress watch. Further, I try to wear all of them in rotation at least 4x per month. A couple have already been "hijacked" by my son for his own. Still the older lower-end ones have already retired from the collection for reaching their useful lives.

Hopefully I don't come across another piece which would knock-off all sanity in my head anytime soon! 😂 

Your collecting philosophy sounds similar to mine, one per category. Also, I was planning on 12 total and I had a 6 slot box, so I bought a 10 slot box, and surprise surprise, I am now planning on 10 luxury pieces and 6 budget pieces. (I also have a three watch roll)

Your wife sounds evil - tell her she owes you another watch box for the path she led you down 

I think the danger is that it can become more about the thrill of the purchase and less about the watches themselves. That dopamine rush becomes the raison d'être rather than actually enjoying and experiencing the watches. I’ve succumbed to “retail therapy” on occasion too, and the problem - not to get too serious - is that you can never really fill that hole, so once the excitement dies down a bit you need to buy something else to get a similar rush. For myself, I don’t buy watches very often. I‘ve always bought them to mark an important milestone, the same way someone might get a tattoo to mark a significant event in their life. Milestones only come along once in awhile, so that effectively limits the pace of my spending and the size of my collection. 

PS: You have a nice collection, so at least you’ve made some good choices lol. 

A Producer Michael references 🤣🤣🤣

I too border on obsessive-compulsive when I get into my hobbies. It’s a curse. I was out on watches for a year or two whilst I built out my modular synth and now that’s done, I’m back on watches I’ve bought a ton since signing up here. I need to chill tf out! 😆

First thought... whenever I have the funds to get what's next on my list.  In reality,  I am getting picky 

More than my credit card would like me to

So true.  Impulse buys are the worse because you end up with something you try to convince yourself that you like it, but eventually realizing that you don't.  Sometimes hype does that...and friends 😀

thats very true. And I start to realise that i actually enjoy the process of finding and trying out different watches at boutiques and ADs more than actually buying the watch. remember that this is a long and winding journey. Enjoy the process