This is my hate to love watch brand, what’s yours?

The heart wants what it wants!!!

Thanks for the read.

Mine is Hublot 😂😂😂

My motto "If I like how it looks, I wear it." Nothing wrong with liking a "fashion brand". All watches are in a sense a fashion brand. People worship Seiko and look at Seiko. They have a gazillion different models, different colors, different styles, and different names for each one. With Seiko quality going down they are made like a fashion brand in bulk quantities.

Your Louis Vuitton watches look great. No need to apologize. Wear whatever makes you happy. I have a LV leather strap on a Festina chronograph. I was going to cut it to fit a Sector watch. I decided to look it up and changed my mind about cutting it. $650 Louis Vuitton strap and cutting it is a no no. I put it on a watch it fit.

My brand is Breitling, I have owned an embarassing number of the big shiny timepieces since I noticed my first Chronomat in the late 80s, 4 decades later, it remains a very one sided love affair, I should be saving for something sensible like a Journe,or VC but instead I have been thinking seriously about a 46mm ceramic chronograph, GMT watch that will lose 75% value the second I walk out of my ad’s front door. Shockingly my sensible wife suggested I think

about a gold or platinum Rolex for a next purchase which always has the potential of being a last, haha!

Easy, San Martin.

They make gorgeous watches at ridiculously low prices that put into question the entire pricing structure of the industry. A wonderful wearing experience that I'm often too ashamed to have! A complicated relationship indeed.

Easily seiko. The lagging in movement innovation kills me. 3hz movements, wide tolerances, lack of substantial anti magnetic properties.... King Seiko design and finishing with Seiko 5 accuracy.

And I still vote for them with my wallet.

Mine is Invicta. I own two; one of which I retired because I did not take care of it and it would cost way too much to repair for what it is.

I really hate that Invicta makes decent watches for a decent price (on sale; which seems to be 364.5 days a year). I even kinda want some of the licensed stuff.

But I don't want to burden my wife/kids with unloading them when I'm gone.

The non-fashion brands need to take queues from fashion brands from a styling perspective while still maintaining the quality of their timepieces. Wear what you like no matter anyone else's opinion. I love the Tambour GMT.

I can't say there's brand I hate to love, but one brand I do like - that gets raised eyebrows from some self-perceived aficionados - is ML. I've owned - then resold, due to 'cashflow issues'😠 - two Pontos models, and I'd love to add another at some point - and hopefully hold on to the bloody thing long-term!🙄 As others have said, wear whatever puts a warm feeling in your belly, and a little glow in your cheeks - and not those cheeks!🤣

I seem to have aquired a lot of Spinnaker in the last month. I’ve just won a Volcano Black Piccard, so that brings it up to three.

No idea… I just like them at the moment.

I have one San Martin and it's crazy how much wrist time it gets compared to some of my higher dollar watches

My goodness what cool watches. Each of them are a piece of art and the Time Zone is unbelievably beautiful. I would be excited to see these in person!

There is not a darn thing wrong with having Rolex or Seiko as a favorite watch brand but this hobby would be bloody boring if that’s all that people got excited about.

Thanks for sharing this fun story 🍻

For me, it’s probably Seiko that I both love and loathe. That brand frustrates the heck out of me for a lot of the reasons that get discussed frequently, but I can’t help but love the brand at the same time. My Watch enthusiasm was ignited by my SKX013 that I wore most days for 8 years straight at the exclusion of nicer watches that came and left. Since then, I have had more than a few issues with Seikos I’ve owned and I swore off buying any modern Seikos. Now, here I am crushing on the new Marinemaster in black. I need to go talk to my therapist.

My SBCM025 is one of the Seikos that keeps my love alive!

Wow, these three look, well… absolutely horrendous.

But to each their own and as long as you’re happy you’re all good.

I think I don’t have a watch that I „hate to love“ since I only got four but who knows if and what will come.

Maybe my new Speedtimer SFJ001 is one such model that others really hate (not me, though)… 🤷🏻‍♂️

Everyone will shoot me for this but Casio, I don't like digital watches in general but God damn Casio makes em look so good. Like an Alfa GTV6 you know that car will burn you but God damn it looks so good

Before I collected watches, I bought this Gucci. I wore it everyday until the battery died.

(I changed the strap now)

😂this is a great writeup… you’re very brave for admitting to this love for LV here. I’m personally not a fan of most of there past releases but I absolutely love the Time Zone (I’d get one for the right price) and I think the newest release is a gorgeous example of where the brand is headed but I’d buy a hundred other pieces in that $20k price point before I’d buy this.

I see your point and understand where you are as these are “fashion houses”. However the vast majority of us here on the US put a lot of weight behind cost.

Now if you want to refer to those cited as haute couture I have no issue with your semantics. However haute couture is distinctive from a “fashion brand”.

And even a fashion brand, the majority of people in the US will choke on paying $250-$300 for an MK or Guess or.... 😉😁

Go pre-owned! they are 60% lower than their retail price!

I knew we had great taste!!!!!

I Came acrossed this last night. I told you that Seiko was a fashion brand. LOL

What is it? :)

Times tide and compass :)

Ohhh you’re right, my whole life is a lie haha

Second. Incredible watches (and reasonably priced for what they are imo) but the apparatus that surrounds the brand is pretty gross.

At least we still have the vintage, but yeah

Did you know that Guess watches have Swiss Ronda movements in them? The same as Swiss Army and Wenger watches. Also some of the Michael Kors chronograph watches have decent Seiko chronograph movements in them too. It's crazy that some of these fashion brands are a different watch made to look pretty. LOL 😂

Didn't think I had a brand i hate to love - but I do! It's Code41. Powered by a heaps and heaps of marketing drivel and Miyota movements i do like their designs, dammit. They now offer the 'ANOMALY-01 Collector Edition' (more marketing nonsense):

But especially combined with an oranga strap i like it 🤯

now on offer for 1.465 €, with the Miyota 82S7 inside...

I like a lot of designs that are put out by Designer brands- but not the price 😄

I suppose it’s implied in the name ‘designer’, you’re paying for the design not the product. I use to rebel against this and felt it made you stupid to spend money on design. However, now I see the value.

If you really love something, you should be able to appreciate it outside of price; and if you can afford it you should be willing to compensate the artist for their work.

I also think that it’s not necessarily price that keeps watch enthusiast from embracing designer brand but more so the competition at the price range.

For me a good example are these Hermes’s. They retail for around the same price as most ‘luxury’ watch (~$6k). So, it’s not that I don’t like the watch or willing to pay that. It’s just that for that price I’d rather buy a Grand Seiko.

ML have for some years now been pretty solid, but had rather modest quartz beginnings back in the mid Seventies - which is not long enough ago for some people.

They will wear them with pride.