I prefer the white one, but given the popularity of Mercury, I'm guessing this will be the most popular one. And on a new moon during the eclipse at that. Pretty cool.
The real one has a matte texture and sharp lines, not smooth edges. Honestly? It's the bioceramic. It makes a clean sharp edge.
There's also texture in the subdials, rings.
You can see a bit of foil or something under the bezel at an angle.
On the back the lugs are sharp and have subtle indents in them.
Color is a big one, they often don't match the color.
If it's in hand you can tell by the movement frequently too. The real one has a tenth of a second indicator on the top right subdial, and ticks, then goes smoothly back to 12 on reset, making a whirring or fast ticking noise.
The biggest tell is usually the texture. They've gotten better at aligning the dial, printing the "Tachymetre" so it doesn't look slightly jumbled, but they can't replicate the texture with normal plastic.
Also, so glad you're asking. I see fakes posted on here quite a bit from people who seem to think they're real and I feel bad, but don't want to call it out. 😅
My first MoonSwatch was Saturn. I've picked up a few more since then. Told myself I wouldn't get the mission to the moon one because I intend to get an Omega Speedmaster at some point, and why have two similar watches? Then they made the moonshine one and I figured a little variation could be fun. Plus it may be years before I can go for the Moonwatch.
I definitely think Swatch applied lessons they learned from the MoonSwatch to the Scuba Fifty Fathoms, but I do think I prefer the MoonSwatch case design more. Wish it had the better scratch resistance though.
lol. It's actually quiet compared to other Swatches. It has to do with how they bond the movement to the case. It even became part of their marketing a long time ago. Swatches tick!
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