Will Tudor Surpass Omega?

Your title asks one question: "Will Tudor Surpass Omega?" By what criteria? Total sales, value of watches sold, quality?

You then ask two more questions: "Is Omega untouchable? and "Is Tudor underestimated?"

Don't know, no, and no.

(And welcome to WC.)

In any way one looks like it, I highly doubt it.

According to the latest MS report, Omega sit in position #3 in estimated sales revenue, while Tudor sits in #15 with a fraction of estimated sales revenue of Omega.

So no, even the most optimistic cannot say that Tudor will overtake Omega in the next few years.

10 - 30 years, who knows.

Is Tudor gunning for Omega? Absolutely.

Yeah, fair enough. 😆 Just wanted a general opinion is all, whatever criteria you want.

Here’s my take: If I want a Tudor then I get a Tudor. If I want an Omega then I get an Omega. While there might be some overlap for the consumer, I feel like they are very different companies with diff design language and have flagship models that fill different needs. Will one overtake the other in terms of popularity? I guess ultimately I’m not concerned about that (but for whatever it’s worth I think Tudor has a ways to go to outshine Omega in terms of audience and offerings . . . That said Omega can be overwhelming and a bit extra at times). . . Both will remain prominent brands within my lifetime. Signed, someone who respects both brands.

Your heared it from Nico Leonard. But Nico loves to hear himself talk. And often he is talking BS. But the fact that he is still with an entourage of submissives yes-men, it appears like straight talk.

At first: Any brand can pass Omega or Rolex or you name it. If a watch brand makes great products with a wide varriaty in high quality plus a good marketing strategy.

Tudor is a great brand, no question. But honestly, ( at least my opinion) it is a very unspecial brand. The most of their designs are boring and are even too much resembling each others.

To pass Omega a brand must be recognized by the general public, since the watch is considered a status symbol and, above a certain price point, recognition is expected or hoped for when such a watch is bought. However, Tudor is unfamiliar to most people outside of the enthusiast scene. But instead Omega, Breitling or TagHeuer.

The brand is also overshadowed by its sister Rolex.

Also the product structuring is really irritating of all these black bays 58 54 59 69 88 99 XY? with and without rotating bezel.

The design is unfortunately too unspectacular. Many want a Tudor because it's understated. But then why pay the prices if it doesn't look expensive? Personally, I would prefer a Seiko SPB143 or Certina DS action Diver to a Tudor if I would look for understated diver watches with high quality.

But that's just my personal opinion

Not gonna happen within the next 50 years at least. Tudor is a sister brand to a heavy hitter brand Rolex. Omega is in the same league as Rolex.

Tudor will pass Omega if they fire everyone and hire Omega's people to replace them.

These questions to me come down to a simpler question. When my budget is X do I want this watch or that watch (that price similarly). Thinking of a brand as better than another at the level Tudor and Omega are on just feels obtuse to me. There are stunning offerings from each.

I’ll say Tudor has been on a rise for a few years and they seem to be sewing up the $3-5k mark pretty well.

Tudor are the Škoda of the watch world.

Škoda products are competent, well-made and in most cases every bit as good as their parent company’s. Their styling is inoffensive but slightly bland - nothing to cause outrage, but nothing to stir the soul, either. Owners of Škodas swear by them and tend to be loyal repeat customers. In many ways they are all you could ever need from a vehicle.

Right now, Tudor stays where they are. Tudor has potential to create its brand, but they dovetail everything with retro concepts and Rolex themes. Omega has their own unique designs. Yes, they retro too, but the design platforms are totally unmatched in favor of Omega.

I think the rising popularity in Tudor has to do with their price point and its association with Rolex. You definitely get more out of Tudor versus Omega. But you do get what you pay for with Omega which is plenty!

Tudor's current portfolio is centered around the Black Bay so much they could change their name to the Black Bay company. That's not going to endanger Omega one bit.

No. Tudor has stalled with their most expensive pieces the same price as omegas cheapest. Perhaps in 50 years.

At the moment I’m team Omega Ω. Tudor is converging towards the quality Omega used to be, but Omega is also increasing their quality. I don’t think they will ever be on the same level, as both are steadily improving their watches.

IMHO, I think Tudor really nailed it in the latest release. Here's what I think: the move to 39mm case size, and then this 37mm move is showing that they are really listening to their customers and hearing their concerns. Another sign was the movement refresh on their BB 36 et al line. That's always a good thing.

I don't think they need to 'beat' Omega. That's not the game plan. (And especially if it comes from Nico, who is now a professional troll, disregard lol). Their game plan is to become "what Rolex used to be". Now it sounds trite to say this but I also think it's true. With Rolex prices moving into orbit, clearly the plan is to keep customers in the fold with Tudor. And if it does that, then it's a success!

well consider that, tudor had a great last 3 years while omega had a less then fortunate last 3 years, partially their own fault but clearly not all of it

Tudor have a lot of catching up in getting their name known to non watch people, I've never heard of them until I started getting into watches in 2017, even then I turned my nose up at them because I saw them as a budget rolex. When I went to purchase my first luxury watch, I tried on the Tudor Blackbay 41, blue bezel on bracelet, Breitling Superocean Heritage 44mm on mesh and the Omega SMP300 Professional. The first watch I took out of that line up was Tudor. To me, it was too understated looking to be my first luxury watch. I chose the Omega over the Breightling as it felt more comfortable and looked better on my wrist. You could argue that I had to pay nearly double the price for the Omega over the Tudor, but I feel the old saying you get what you pay for is true in this case.

Saying that, I am thinking of selling quite a few other watches in my collection and getting an everyday wear luxury watch, I do like the look of the new Blackbay 39mm blue dial on a jubilee bracelet.

I suppose I wanted my first luxury watch to really look the part. My second watch can go under the radar. I think it is good that Tudor are pushing themselves building better watches as it should keep the competition on their toes otherwise people will vote with their wallets.

I have one of each and love them both. I don't care which is surpassed or not. I hope they both continue to do well.

After the media hangover post Watches and Wonders you’ll see Tudor interest fade a bit and Omega will have their chance to reveal their 2023 novelties. Omega will experience a bump and be rightfully seen as superior to Tudor. It’s just the ebb and flow of the news cycle.

#omega

Omega has Icons and innovates... multiple different lines and creativity everywhere.

Tudor is a Rolex homage brand.

Omega eats Tudor for breakfast

and craps it for dinner.

With all respect to Tudor fans, I think this is pretty accurate.

But people should get what they love and if that is Tudor, rock on!

In my opinion (and I hear this a lot amongst other watch enthusiasts but I'm sure others will disagree), is Omega is only really respected on the same level as Rolex for the Speedmaster - and aside from the original models and the odd ceramic most of the versions are pretty ugly.

I think Tudor has Omega beat on dive watches (Black Bay variants plus the Pelagos) and the Seamaster needs a major overhaul. Although Tudor seems to have mainly Black Bays, amongst that you have very solid Chrono and GMT variants that should/could really have their own line name.

It also seems Rolex is moving into the 10k+ price point for the most part, at which point I can see Tudor eating up Omegas in the 4-8k range.

Are we talking in terms of popularity, purposed hight on a chart of prestige, or in craftmenship quality?

Omega is this brand with splendid heritage, bold technical decisions (co-axial escapement), rock solid street cred, a great CEO, a true icon with the Speedy and an impressive catalog.

Tudor is not there yet.

But can it give Omega a run for its money, with its sub $4 k line of BlackBays ? Yes.

5/6 years ago, still fairly new to the watch game, I HAD to own Omega and Rolex. Now, I'm perfectly happy with a BlackBay 58, a GS SBGN003 and a Formex Essence

I really want to buy an Omega dive watch, but really can’t find any I like from their current collection.

I owned the SMP300, previous generation and it was not bad at all. I was just not convinced by the bracelet design and the legibility and after year and a half, I sold it.

Current generation of SMP 300 and Planet Ocean are so heavy and shiny, in my opinion…

If anyone has any suggestions, please let me know.

In my view Tudor and Omega occupy different market spaces and have quite different design language. Thus, an individual comparing the two in a purchase decision really isn't comparing a Tudor and an Omega, they're shopping between two very different watches. Perhaps kind of like comparing a grand touring car to a sports car. They my both be beautiful, luxurious, fast, etc., but the experience and design are very different. Just my opinion.

omega has so much history under its belt, wider range of style, actually are inovating (co-axial, started with the META and now they rolling out SPIRATE) and also does high horology (examples are the chime watches from last year).

dont think Tudor has what it takes to overtake it (especially with having only 1 line being popular vs variaty that omega offers)

Team Omega for sure but I’ll be honest, the new Black Bay 54 is speaking to me!