Turn A - Into A + The M-HKR

So yeah!

Couple of days ago Radcliffe were sent a legal letter from a company explaining they had rights for the name ‘Mad’ on a watch ?!!?

So instead of feeling cra about the situation we changed the name on the dial and it’s gone down well! Dare I say it better than the original!!!!!

With only 6 days left to preorder I’m so excited to announce the finished total amount on the live show Thursday from 9pm!

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Yes I prefer the new name 👍

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Actually makes it cooler, in my opinion. 🍻 I hope it wasn’t MB&F who sent the cease and desist, I have a pretty high opinion of Max and his team, would be a bummer if they decided to get litigious over something like this.

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Way to adapt, Russell!

Love the watch & wish you guys a ton of success.

👏

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Less obtrusive for sure. A serendipitous result for an otherwise unfortunate circumstance.

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Not a compromise definitely an improvement!

Hope it all goes v well.

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Some people are just xxxx !! 🤬

New name is very cool tho 👍

Wishing you every success @MWC2020 🙏

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I saw Jody review recently and definitely the new motif is a huge hit.

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That's Mad! Seems a bit petty, but the new logo is cool, won't detract anything from it!

😎 MWC2020

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The back looks really cool 👍

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Yo too cool!! Of a watch that is!! Bummer about the dispute though

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Can’t wait to receive mine 🤗

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Meh 🤔

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Well it’s still a better watch than theirs 😎

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Wishing you a great launch!!!

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Good man flow like water then nothing can stand in your way 🤯❤️

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If it’s the folks I’m thinking of, isn’t their ‘MAD’ an abbreviation, ie M.A.D? Denoting three other words, not the word MAD itself? Obviously you’ve taken the route of not fighting it, but I know some lawyers who’d love to tear that exclusivity to shreds. It sounds like total bullshit.

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This is definitely better. 👍🏽

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MAD Paris maybe? Rolex modders.

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Looks rad! And maybe even more military-ish 🤷‍♂️

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It looks even better now. Great counter attack!

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Next time we'll learn somebody copyrighted the word "Pilot" on the dial, FFS...

/s

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Nice Russell! F _ _ k those vagabonds for getting all emotional over a cool watch! You are spot on : the new name is even better !

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The logo is a lot better, they've done you a favour! 🙂