The Tonneau collection aims to bring aesthetics to the fore and deliver a range of watches that make a statement with their bold dials. Each watch has...
Jealous @Gardner! That said, just happy to participate.
I've definitely fallen prey to this, but only when it comes to watches. I still drive a 12 year old car, still wear reasonable clothes, etc.
I have pretty much replaced all my sub $200 watches with watches around the $1,000-$2,000 mark as my income has increased. What I haven't done is jump to the >$5,000 realm and I haven't grown my collection. It's still one in, one out and I don't consider a $5,000 diver if I have a $1,000 one that I love immensely. So, it's a controlled obsession to some degree.
Right now, I have 13 watches, four of which are Seiko's. I don't have more than one watch from any other brand.
And only one of them is a Seiko 5. The others were all more expensive Prospex models.
Does price matter? To me, you are a microbrand if you basically have limited infrastructure and limited production runs. If you are less than 5 people and are making watch runs of 500-1000 pieces each time, then you are a microbrand regardless of what you sell those watches for.
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