The Tonneau collection aims to bring aesthetics to the fore and deliver a range of watches that make a statement with their bold dials. Each watch has...
You completely missed my point, but OK. I wasn't talking about the margin involved or who does the labor or what component inputs make up the price of a watch. The fact is, my Monta is better finished and looks more premium than a Lorier (and I love Lorier). The bracelet is better, the finishing is better. It just looks and feels like a more premium product (which it is and should be at that price point). I'm willing to pay more for that. I couldn't care less if there is a higher margin in it for Monta. Good for them. All businesses have to be profitable, otherwise they cease to exist. I don't buy watches based on where they were made or what it takes to make them. I buy them for what the elicit in my emotional response.
I'm not surprised by this take. I don't view this as an upset even though my vote went to Monta. I totally get this perspective and I really like Lorier too. If I were to get a second microbrand watch, it would either be a Lorier or Serica. The list is short.
Or you can get Omega level finishing for microbrand prices. I think Monta always gets knocked by being expensive relative to other micros when really the comparison should be between Monta and Longines, Oris, Tudor or even Omega. I have an Aqua Terra and my Monta Noble is 95% the watch that is for 33% of the price.
I think this is a fantastic watch. In the metal, these look spectacular. I would easily pay $1,300 for one and I almost have. But knowing you can get them for around $1,000 on the pre-owned market makes it even better.
Thanks. Oris deserves a lot of credit on this one as the strap is OEM. This watch looks great on leather and the OEM bracelet, but the color matching on this nato is fantastic.
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