You know we know, right?

I have seen several WatchCrunch watch reviews recently that clearly were aided by AI. That is your choice. It doesn't harm anyone. It makes you sound like an earnest eleventh grader who has their mother type their paper and make minor corrections so that it makes sense.

I get about three sentences into the florid prose and one eyebrow shoots up. I stop reading.

Maybe others don't care. Maybe I don't (other than to create a snarky meme). If you are going to use AI I just wish that you would use it creatively, perhaps in the style of a "bodice ripper": "Lady Alice watched the handyman in the garden from the safety of her bedroom window. She was entranced by the shimmer from his Invicta ProDiver. She knew that she would only be satisfied if she could taste the salt the sweat from his muscular arm was leaving on that marine grade steel case. She wondered with a slight shudder if she had ever seen such a lug to lug."

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My personal opinion, AI better than tgv 🌈

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nicely

My personal opinion, AI better than tgv 🌈

I have a soft spot for him. Besides, pretentious people got to stick together, you know?

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It never occurred to me that people would use AI that way, but it makes some sense, especially if English isn't their first language.

I just innocently assumed people watched too much TGV or read too much Hodinkee, and thought they had to be as pretentious as possible in every review.

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What, really? So i dont have to spend an hour to make up words to satisfy the word counter?🤪

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Post of the day 😂

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KristianG

It never occurred to me that people would use AI that way, but it makes some sense, especially if English isn't their first language.

I just innocently assumed people watched too much TGV or read too much Hodinkee, and thought they had to be as pretentious as possible in every review.

I said as much two months ago in the comments this "review". That was a one for one copy of another review just fitted with an old Soviet watch instead. No one complained because there was no writer or maybe even reader of the other review. I think only @Mr.Dee.Bater and @Edge168n got the joke.

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The influx of AI generated reviews also seems to coincide with the increase number of reps being posted.

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You can give a machine an infinite vocabulary. But you can't give it a soul...

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A new shimmering thing for my Primal Row....

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Dude! When did you start writing romance novels!!?? I was a bit enthralled …

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Aurelian

I said as much two months ago in the comments this "review". That was a one for one copy of another review just fitted with an old Soviet watch instead. No one complained because there was no writer or maybe even reader of the other review. I think only @Mr.Dee.Bater and @Edge168n got the joke.

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@Aurelian is just a ChatGPT bot I've been running this whole time!

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Ichibunz

Dude! When did you start writing romance novels!!?? I was a bit enthralled …

But were you aroused?

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Aurelian

I said as much two months ago in the comments this "review". That was a one for one copy of another review just fitted with an old Soviet watch instead. No one complained because there was no writer or maybe even reader of the other review. I think only @Mr.Dee.Bater and @Edge168n got the joke.

My Chaikas bring all the devochkas to the yard

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Aurelian

But were you aroused?

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HahHa … a bit

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samdeatton

It's refreshing to hear that there are those in your career who recognized your genuine artificial intelligence as opposed to this phony A. I. that they're trying to push now.

Shhhhh.....I'm not sure they have......just got to hang in there for another 5 years 🙏

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Haha! Okay, sorry.

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solidyetti

@skydave @Aurelian

Like this one better, asked for extra snarky and sarcasm..failed on the only 8.5 sentences 😂

Review:

Well, well, well, where do I even begin with this Bodice Ripper Horological Opus watch? Prepare yourself, dear reader, for a snark-filled journey through the depths of horological absurdity. On the surface, this watch may appear to be an artistic masterpiece, but let me assure you, it's a masterpiece of extravagance and bad taste. Let me start with the mid case engraving. Oh, how delightfully cliché! Delicate scrolls and intricate portraits of lovers in passionate embrace. Because nothing says class like a watch covered in romantic clichés straight out of a cheap paperback romance novel. Bravo! And let's not forget the skeleton caseback, shall we? Ah, yes, because what every discerning watch enthusiast craves is a glimpse into the "intricate and rhythmic dance of gears". How thrilling! Nothing quite matches the allure of staring at mechanical components while pretending to be enthralled by a romantic escapade, right? But, dear reader, do not be fooled by these frivolous adornments, as beneath all the gimmicks lies a timepiece that is about as reliable as a soap opera plot. The movements in such watches are often as accurate as a horoscope and possess the longevity of an ill-fated love affair. In conclusion, if you're in the market for a watch that perfectly encapsulates the unadulterated essence of a bodice ripper romance, this monstrosity might just be for you. Its excessive decorations and laughable attempts at horological artistry will surely make a statement, though it may not be the statement you were hoping for. But if you enjoy indulging in melodramatic fantasies and revel in the absurdity of it all, then by all means, take the plunge and embrace this hilariously overwrought horological opus.

That's one (large) paragraph out of my life I'll never get back.

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itsallinthedial

I have a problem with AI in general, not in a terminator kind of way but in a “if a machine replaces , 20,30,40% plus of human work, what do the humans do?” Work is a foundation of stable society, we can’t all be at the top end, the unreplaceable end….. I have seen Wall.e !!! 😂

Give Man a little credit, he's good at inventing things. But he's not so good at figuring out the best way for the invented things to promote human flourishing.

You stated "if a machine replaces . . . human work, what do the humans do?" Good question. Some have said we'll all have endless free time to paint and sculpt and write sonnets, but you know and I know that people will mostly just imbibe whatever and watch video, because it's easier to do a trivial thing than a difficult one. Some social system will then provide just enough $$$ for anyone to zombie on in this state indefinitely. But the new god is not technology, it's Convenience. Almost every technical advancement is made for no other reason than to make life "easier". Beneath its whiz-bang exterior, technology is nothing more than just the slave to convenience.

I do have a problem with AI in a terminator kind of way. It'll just be a slower, soulless and more pitiful termination.

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If you can't take the time to characterize the item reviewed in your own words then don't bother doing it. Waste-of-time.

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Is this better?

Hark, noble patrons, attend to my humble discourse upon the Longines Conquest, a timepiece of resplendent grace. Verily, the casing, wrought with precision, doth exude an aura of regality, akin to the finest craftsmanship of yore. The dial, a tableau of horological artistry, unfoldeth a symphony of chronometric mastery. The hands, like deft actors upon life's stage, traverse the hours with a measured elegance, whilst the indices stand as stalwart sentinels, guiding the wearer through temporal passages. The bezel, a circlet of tempered steel, doth confer a robust countenance upon this instrument of temporal reckoning. As the sun doth traverse the firmament, so too doth the Conquest's luminous markers glow, illuminating the nocturnal hours with an ethereal radiance. The bracelet, a linkèd tapestry of metallic threads, doth cradle the wrist in a harmonious embrace. Such comfort, akin to a soft sonnet whispered by the breeze, endears the Conquest to the wearer in moments both fleeting and prolonged. In summation, the Longines Conquest, a horological sonnet in its own right, beckons forth the discerning aficionado with a call as mellifluous as Shakespearean verse. Thus, in the annals of timekeeping, this beauteous timepiece doth etch its own soliloquy, a testament to the marriage of art and functionality.

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nicely

My personal opinion, AI better than tgv 🌈

He did help start my watch addiction. Got to give him credit for that. He did do a few weird/shady/odd things for a while but his recent videos seem okay again. High quality watch reviews. 🤷🏻‍♂️ it's what we all love

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Bezelbub

Is this better?

Hark, noble patrons, attend to my humble discourse upon the Longines Conquest, a timepiece of resplendent grace. Verily, the casing, wrought with precision, doth exude an aura of regality, akin to the finest craftsmanship of yore. The dial, a tableau of horological artistry, unfoldeth a symphony of chronometric mastery. The hands, like deft actors upon life's stage, traverse the hours with a measured elegance, whilst the indices stand as stalwart sentinels, guiding the wearer through temporal passages. The bezel, a circlet of tempered steel, doth confer a robust countenance upon this instrument of temporal reckoning. As the sun doth traverse the firmament, so too doth the Conquest's luminous markers glow, illuminating the nocturnal hours with an ethereal radiance. The bracelet, a linkèd tapestry of metallic threads, doth cradle the wrist in a harmonious embrace. Such comfort, akin to a soft sonnet whispered by the breeze, endears the Conquest to the wearer in moments both fleeting and prolonged. In summation, the Longines Conquest, a horological sonnet in its own right, beckons forth the discerning aficionado with a call as mellifluous as Shakespearean verse. Thus, in the annals of timekeeping, this beauteous timepiece doth etch its own soliloquy, a testament to the marriage of art and functionality.

Well, yes...yes it is. "Illuminating the nocturnal hours with an ethereal radiance" is a great description, however overwrought, of lume.

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tomtom88

He did help start my watch addiction. Got to give him credit for that. He did do a few weird/shady/odd things for a while but his recent videos seem okay again. High quality watch reviews. 🤷🏻‍♂️ it's what we all love

I think he talks too much about his own collection and for a guy that did a video on “noblesse oblige” I’m not sure he really knows what that means. I don’t think he’s a bad person but he’s not my style. (Also I wish he would leave Marc alone LoL) 🌈

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Rule of thumb: if the first sentence of any given watch review or article contains the words ‘exquisite’, ‘timeless’, ‘heritage’ or any form of ‘seamlessly blending’ shit, stop reading. Works equally well for AI, gushy 5 star reviewers and most watch ‘journalists’.

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Sounds insane: use AI to write about features and design of a watch and whether you like or dislike those features.

the prompt needed is the review itself , so skip prompt writing and just the write review people, 🤦‍♂

I’m curious who are the culprits, so heading to reviews now to see if I can spot them and call them out 😜

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It’s getting worse…

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KristianG

It never occurred to me that people would use AI that way, but it makes some sense, especially if English isn't their first language.

I just innocently assumed people watched too much TGV or read too much Hodinkee, and thought they had to be as pretentious as possible in every review.

Given the crowd that hangs out here, I think we can be fairly certain that they do watch way too much TGV and read too much Hodinkee....Its the entrance fee into the watch world 😂

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Is it AI, or just that some people think an artificially ornate, "witty" style of writing is how reviews are supposed to sound? I'm just thinking back over years of menswear, watch, etc. writing and thinking that many actual pros clearly gathered their sense of tone from a mishmash of conversational, catty pop culture sites, breezy mens magazines, and old-school sci-fi fandom blogs.

(Anyway, good thing I never do this!)

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kopernik

Is it AI, or just that some people think an artificially ornate, "witty" style of writing is how reviews are supposed to sound? I'm just thinking back over years of menswear, watch, etc. writing and thinking that many actual pros clearly gathered their sense of tone from a mishmash of conversational, catty pop culture sites, breezy mens magazines, and old-school sci-fi fandom blogs.

(Anyway, good thing I never do this!)

It took me a long time to catch on to it. I thought at first that it just was overly ornate. It has invaded eBay listings too.

And it has stopped, at least temporarily. We haven't had one since this post.