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I've thought about this a bit and as a TLDR....I think every brand wants multiple successful lines but not every brand can do it.
Like AP has tried, mightily, to diversify away from the RO and ROO....and we got the widely panned 11:59.
The last three Tudor line introductions that I can recall have been broadly panned by collectors: the North Flag, the Ranger, and the P01. The Clair de Rose looks to be on its way to the same fate.
We can accuse executives of being too conservative but I think they're largely just following where the money is. Watch collectors are uniquely unforgiving when they perceive a brand as veering out of their lane.
It is only obvious in retrospect when a brand has made the correct decision to introduce a new brand line. Rolex could barely give away the Daytona when they first debuted them.
And now you don't need to!
Incisively put, especially as to not trying to read through too much on broader demand indicators. It's correlated of course but a soft correlation. Watches are fashion, not barrels of oil, tons of steel or MW usage.
Watch nerds tend to over index their own beliefs onto the broader market.
To spin your concern in a different way, how many normies bought their first watch over the past 3 years and won't feel the need for the newest features for years?
I forgot about that 5 day PR. It's definitely a point in the Oris's favor.
I think my general point is less that the Oris is some terrible value (it isn't) but they competition in the segment is hellish. I'd feel very uncomfortable if my direct competitors (within a couple hundred dollars) were Omega and Tudor.
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