◇ UNDERRATED ◇

In your opinion, what brand or watch do you think is underrated?

As a brand, I think Bulova has done a lot for the watch world to be where they actually are. (Lunar Pilot, Accutron, Curve, CIA stuff, etc)

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I agree with you about Bulova. They have a great history. I think also that their parent brand, Citizen, is also underrated. I think their eco-drive watches are also great and are on par if not better than Seiko. Also, their movement manufacturer, Miyota, produces some of the most popular movements used by other manufacturers and microbrands.

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I agree with you on Bulova being under-rated. IMHO, Citizen and Orient don't get enough credit either ...

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Bulova is underrated , Timex is oddly dismissed, some microbrands seem oddly placed: I can’t figure out the schofield, bremont, farer, christopher ward ranking

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Jaeger LeCoultre

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For me I think of 3. Citizen, Orient, Bulova. I own a Orient and next on my list will be a Bulova and a Citizen.

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Bulova is first to my mind with great designs

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Shinola pops to mind. All the flak they caught for not being ‘made in America’-enough was a bit silly. They are pricey for sure but rather nice looking and the quartz is as accurate over long term as a Lunar Pilot. Their shops have great service to boot. They have helped me quite a bit more than they needed to, including a free, no questions asked, bracelet swap after I lost the collar in a pin and collar style bracelet.

On the subject of Bulova I agree mostly, but I think they make a lot of very ugly stuff too. The new GMT Devil Divers are great and I do like the Lunar Pilot (though I am selling mine currently on eBay if you want one. Bid is just under $230 and I’d love sending it to a member of this site).

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I will tilt at this windmill until someone takes my cold stiff hand off of the keyboard. When we say that a brand is "underrated" we are really saying that we like and appreciate a brand more than we perceive others do.

No brand is "underrated". Bulova is not underrated.

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Definitely Citizen, I think it is the only brand that I could do a one brand collection with.

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I think they are all rated exactly as they should be.

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Aurelian

I will tilt at this windmill until someone takes my cold stiff hand off of the keyboard. When we say that a brand is "underrated" we are really saying that we like and appreciate a brand more than we perceive others do.

No brand is "underrated". Bulova is not underrated.

I believe underrated is better defined as not being rated as it should be, often times this refers to a competitor of similar or equal quality being more loved for reasons unsaid.

The ideology behind Bulova being labeled as “underrated” comes as follows: few brands can say they have impacted the watch world as Bulova has, horology would not quite be the same without them, from high quality quartz movements, to the accutron, to being responsible for the first ever television advertisement. The other companies with similar historical significance to horology are beloved by watch enthusiasts and one often gladly pays a major premium for a watch with such rich history. With Bulova, we do not see the same love. Often in the horological community Bulova is somewhat frowned upon, and not rarely being labeled as a “Mall Watch”. Now whether these mall watch claims are true are completely subjective, as labeling and belittling things is completely useless, but this much is to be said about Bulova: they’re underrated. Whether quartz is your gig or not, or imported movements are your gig or not, they still produce great timepieces at times, and still innovate in certain ways.