IGNORANCE WAS BLISS.

I never knew that there were rules to "follow" when collecting watches. During my almost two months here at WatchCrunch, I came to know that buying a watch from a major fashion brand is a big NO-NO, same goes with Apple watches and the so-called AliExpress brands.

Before WatchCrunch, I enjoy wearing these watches but now I am confused. I thought of watches just a mere fashion accessory meant to elevate our style.

However, I will still wear these watches because they bring joy to me from time to time. For sure, they will be the last watch I will buy from a major fashion house. Well, lessons learned.

Know what youre buying, buy what you like, dont get in financial problems, dont overpay for a watch. Common sense really.

Nothing else really.

Most importantly, it sounds like you know yourself well enough and have enough confidence to wear exactly what you want despite a bunch of internet nerds (including myself in that category) dictating what you should buy. 馃檪 If you like your Versace, EA or an Apple watch, wear them proudly; you're not a lesser watch enthusiast if you choose to. Buy more of them if doing so makes you happy.

On forums like this, a bit of a hive mind tends to develop. Then an anti-hive subgroup emerges, and those are kind of the two big tribes. For your happiness, I'd recommend staying outside of both and just being yourself.

Should you develop a genuine interest in watches beyond fashion, you'll find a rich world at the intersection of art, engineering and history. The best of what humankind can combine in tiny, portable machines for your wrist.

Bah鈥gnore the Apple watch haters, the thou- shalt-not-wear-a-homage-watch crowd or the fashion watch fiends. They are all watches (even plastic digital G-shocks 馃ぃ), wear 鈥榤 with joy and let the opinionated stew in their own small smelly bubble :)

Homage!

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Fashion!

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Apple watch!

< gifted to the wife :) >

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It鈥檚 your money, good as anyone else鈥檚. Buy what you like and wear it to make you feel good.

It鈥檚 all part of a journey and I am sure you鈥檒l be descending down this horribly deep rabbit hole with the rest of us in due course - but for the moment enjoy your purchases!

There are no rules. Enjoy what you like. It's your money. 馃憤

If you enjoy your watches, that is the only thing that matters. It鈥檚 true that fashion watches tend to be overpriced for the components. But enjoying the watch is the whole of the law.

Ignore what others a say. A lot of people buy watches they are supposed to buy, not watches they like or found interesting and unique. It comes down to what you like and what you value in a watch. Just because it is a good movement doesn't mean it is a nice watch to look at or one that will make you happy, just like an affordable or quartz movement does not make it a bad watch. Enjoy what you enjoy regardless of others opinions

Like Hans01 said 鈥渄on鈥檛 overpay鈥. My biggest issue with fashion watch is that they are dreadful value-for-money with 10x markup just for the brand. Most WatchCrunchers can look at a watch spec sheet and get a feel for the cost to manufacture. Once you know something costs $20 you are less likely to pay $400 for it. With AliExpress, at least, you鈥檙e more likely to get what you pay for. And as for smart watches, there is a time and a place for them...

Icarium

Bah鈥gnore the Apple watch haters, the thou- shalt-not-wear-a-homage-watch crowd or the fashion watch fiends. They are all watches (even plastic digital G-shocks 馃ぃ), wear 鈥榤 with joy and let the opinionated stew in their own small smelly bubble :)

Homage!

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Fashion!

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Apple watch!

< gifted to the wife :) >

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Well said!

It really depends on the fashion brand. There are some 'fashion watches' that actually have some real horology going on. There are other fashion watches that are no better than AliExpress watches, and they simply have the designer logo stencilled on them. It's the latter that 'watch people' think are a waste of time, but most fashion watches get tarred with the same brush because people don't know enough about them to spot the ones that are actually doing something decent, versus the ones that are a waste of time to be into.

Some watch enthusiasts are stealers of joy. Don't pay them any mind at all. I block them.

It's your wrist and your PERSONAL watch journey. How dare anyone tell you how to enjoy your collection 馃槫. Apparently you haven't seen the video made by the most influential person here on WatchCrunch, @Mr.Santana.

His first watch in his collection is a "Fashion " watch which he wore for his wedding.

https://youtu.be/EtF1f5E98-o?si=I09e2JHPwx7CO1BL

https://www.youtube.com/live/dNhQXxMQWos?si=a5L-mCz0xmxKidNG

Our older daughter used to spend a lot of her dollars on blingy fashion watch brands which was slightly upsetting to me since I once suggested that she could instead save enough to purchase one or even several better 鈥渓egit鈥濃檞atch brands. As with most advice that I offered she politely ignored my words choosing her own path. Family and friends doubted that I could be a proper dad since I lived a selfish bachelor鈥檚 life for a long time before marriage and fatherhood. My daughter is in Calgary on business for a few weeks but we had our simple Father鈥檚 Day day last week. She wears my 15 year old Breitling Chronomat most days, I gifted her a Cartier Tank a few years ago but honestly I miss that smart tough independent kid who would return home with some Michael Korrs piece of sh!t and didn鈥檛 care what the old man thought.

Hermes & Louis Vuitton are both beginning to produce some interesting stuff with some horological chops. Not all of their watches, but some. In the past, I would not have considered them as a desired brand, personally. But seeing them up their specs and execution, they鈥檙e on my radar. Not that I can afford them, but that鈥檚 beside the point here.

Point is - I haven鈥檛 sworn off fashion houses becasuse someone else said I should. I know what I like and what I am willing to pay for the things I enjoy. If you have dialed in your tastes, have the budget to satiate said taste, and find joy in the end-result, that鈥檚 all that really matters. Don鈥檛 let someone else鈥檚 snobbery steal your joy.

One rule, wear what you like.

People are right about fashion brands. You are being significantly overcharged for a cheap movement just to get their name on the dial.

When it comes to copy cat brands like Pagani Design and San Martin, I perfer not to give my money to Chinese intellectual property thieves who also use forced/slave labor. That's up to your moral compass to decide.

There are no rules!

I think you're confusing what some people say they do with what you should do. For example, I don't buy Seiko. Idk why, it's just a personal quirk. I do it because I can do what I like within my hobby. You also should enjoy whatever you like. There are great watches on Aliexpress, many made in the same factories that make fine Swiss watch parts. There are no rules except - enjoy your hobby. Goes for all hobbies, not just watches. Apple 'watches' aren't watches but devices. Just my opinion.

Oh man, who ever said no AliExpress watches, shame on them. I got this beauty on AliExpress. Don't get me wrong there's some digging you need to do, but there are some serious gems on Ali

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Buy whatever you want. I see a bunch of AliExpress watches on here.

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First and foremost there are no rules to this madness buy what you like and wear them in good health馃馃槈

If I like how it looks and I can afford it I'll get it

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I have a nice Versace watch - it鈥檚 really well made - I paid about 拢2000 for it (new) about 20 years ago鈥. Alas鈥. now I see one on eBay that a guy has been trying to sell for the last year and can鈥檛 get anyone to take it for 拢250鈥 so I think this is one of the main problems people have with 鈥渇ashion watches鈥.鈥 But for me鈥 I actually think I鈥檝e got a hidden gem that鈥檚 also a part of my life now (also I kinda like that it鈥檚 not worth selling - so I鈥檓 not tempted too 馃槀)

https://www.watchcrunch.com/StrapOnEnthusiast/posts/wruw-2023-10-14-d7decb51-ibsp42tg-228083

Your money, your rules

I guess it is more about value more than anything else with originality comes second. Those what so called "fashion" brands are selling watches for the sake of profit from the brand itself without or less quality of the watch or even the brand rep. watches are fashion accessories nowadays with other professional tools replace it in daily life, and high fashion brands like LV, Hermes, even gucci made watches that could compete with horological houses. Aliex is more about originality of their copy homages, but the good value is there since it is a working decent quality better spec with a bit dodgy QC watch.

TOwguy

Our older daughter used to spend a lot of her dollars on blingy fashion watch brands which was slightly upsetting to me since I once suggested that she could instead save enough to purchase one or even several better 鈥渓egit鈥濃檞atch brands. As with most advice that I offered she politely ignored my words choosing her own path. Family and friends doubted that I could be a proper dad since I lived a selfish bachelor鈥檚 life for a long time before marriage and fatherhood. My daughter is in Calgary on business for a few weeks but we had our simple Father鈥檚 Day day last week. She wears my 15 year old Breitling Chronomat most days, I gifted her a Cartier Tank a few years ago but honestly I miss that smart tough independent kid who would return home with some Michael Korrs piece of sh!t and didn鈥檛 care what the old man thought.

Maybe she is still that smart independent kid, only a little bit older and a little bit wiser... :-)

feel free to buy from Cartier, though! but seriously - buy what you want! wear what makes you feel good. (I will say that my Grand Seiko has made some of my fashion watches look sad and they have been rehomed. But that's my choice. Not because of watch nerdness.)

Not my thing, but I see no problem with buying fashion brand watches, homage watches or Apple watches if you like them, the "purchasing rules" here are more broad advice than ironclad laws, ultimately you are the only one who can decide what you do or do not buy, so I would say, follow your heart

tickerjones

Maybe she is still that smart independent kid, only a little bit older and a little bit wiser... :-)

lol! Older, bit of a wit, has a great job if only she can keep her remarks to herself, constantly in trouble with HR. She will inherit most of my watches, younger sis wants her mom鈥檚 bags and jewelry, 2 sisters very different personalities.

You鈥檝e racked up the pool table wrong mate 馃槈