Watches & Trading

How is it useful? Most of these companies function independently. E.g. My Pumas are also made by a company that owns Gucci… What’s the takeaway from that knowledge? Genuine question.

I can see the use when it comes to brand speculation.

Is Longines trying to be the next Tudor? No... They are a part of a massive brand group that has target markets for each brand.

Understanding corporate dynamics and shareholder relationships can impact the perceived value of a product, such as watches. Corporate policies, brand, and aesthetics often play a significant role in pricing, even though the internal components may not necessarily reflect that value. It's crucial for buyers to be aware of these dynamics before making luxury purchases.

This helps you understand that when you buy IWC or Panerai you're investing more in aesthetics than in the movement. Often, these watches feature movements labeled as in-house but are essentially derivatives of ETA, with a real value of the movement that rarely exceeds $3-400 but you have to pay for the watch $4-5000. Company policies play a significant role in the actual quality of the final product.

This chart looks nice and useful, but is not quite up to date: Girard-Perregaux and Ulysse Nardin are not part of Kering Group any more and the Rolex box should include Carl F. Bucherer. Seiko Epson lacks the mention of Grand Seiko and Orient Star. Besides, several independent brands are missing, most noticeably Oris.

This graphic seems to be a bit older. Kering does not own Ulysse Nardin and Girard Perregaux anymore. Both brands became independent in 2022

I didn't know Rolex was owned by Tudor......

Thx Dude! I think it's 2020 Version

Also seiko is missing credor, grand seiko, Alba and lorus.

Sometimes this can come in handy in terms of service and maintenance.

This is very cool. Now I can see how everyone is interconnected.

When you buy a watch you become the owner.. unless is a #rolex, in that case you pay just to take care of it, and pass it on the next custodian 😂

PS: I don’t see #citizen in the chart… I think it’s under #seiko right?

That's why I prefer brands like Oris that are independent 😁

Hopefully, I own it. If not it’s stealing.

Tudor and Rolex are actually sister companies. Neither owns the other. They are owned by the Wilsdorf Foundation. Hans Wilsdorf founded both Rolex and Tudor.

No!

Agree, but I do think Longines is being positioned in relation to Omega within Swatch - as Tudor is to Rolex.

Had no idea Citizen owned Angelus and Arnold and Son. Also interesting to see Fossil with the stranglehold on the fashion watch game with the exception of Zodiac...wonder what sales are like in the fashion watch space, they seem very popular in their own right.

This was really helpful! Thanks

I think the Swatch group chart is particularly useful to speculate what their next collaboration is going to be after the MoonSwatch and the Scuba Fifty Fathoms.

Puma makes watches? Mind blown 🤯

At the risk of sounding unpopular and without intending to offend anyone's preferences, I don't consider either the Moonswatch or the Fifty Swatch watches. They are purely commercial moves to achieve the now indispensable +5% annual revenue at the expense of unsuspecting customers who are buying just an image at a tripled price (at best) compared to a similar Swatch watch with different dials.

Like this chart.

Should have Dartmouth Brands on here as well. British parent company to Spinnaker, Dufa, AVI-8 and several others.

The independent, family owned brand : Fortis is missing. #manufactureroftheworldsautomaticwristwatch

I read it as 'belongs to' but I get the humour.

Where is Oris

Girard Perregeaux independent now

Breitling now also own Universal Geneve

I think it’s useful in assessing what you’re paying for and seeing through the massive load of marketing bullshit used to justify absurdly high prices. Most watches are marketed as products of independent watchmaking companies with long, continuous histories and teams of dedicated Swiss craftspeople assembling them when in reality, they’re just different designs made in the same factories around the world, using the same movements, and the same parts from the same suppliers, only to have different logos slapped on the dial depending on where a given brand fits in a tiered pricing structure (Longines & Hamilton, I’m lookin’ at you). So for me, when I’m considering a watch and judging its value, it’s helpful to have information like this to know how much of the price is going toward the watch vs the fictional claims of heritage and craft.

Where does Movado fall? I think they also make Coach watches