New Bremont logo apparently leaked. I'm hoping it isn't true.

Better than their naff propeller logo imho.

I am entirely apathetic toward it. It's not offensive. It's not inspired. It is there.

I quite liked they're older logo.

Didn't hate it, but it was maybe too limiting (aviation focused) and guess they want to be seen as more of an "adventures" brand .

Personally as a patriotic Brit I'd rather have seen something more Union Jack inspired (a bit like Chris Ward)

Yes, both great points.

I guess that's why they've gone with something a bit more neutral or open to interpretation.

I am entirely apathetic toward it. It's not offensive. It's not inspired. It is there.

That's my thinking.

I'd certainly like one in the future 👍🏻

I don’t mind this one, but I prefer the current one. A compass feels like a stock picture option

That's kind of how I feel about the brand in general...

It looks like a symbol taken from clip art. Uninspired....

Mechanical watches are retro and clip art is retro. We'll have to see the new watches to know whether it's the same cohort of retro style.

Don’t go there… between moaning about the Wright Flyer movement “issue”, to prices, to genuine hate, it’s not a brand you want to mention if you don’t want a scrap.

The fact is, £28m turnover, largest UK watch manufacture, all grown in 20 years, they’ve done very well. They’ve gone all in on manufacturing the K1/ENG300 (which they’ve bought the IP and other “moving parts”) and they’ve started to stick it in their watches (Fury, Audley, Supernova)… yes they were costly but they have to recoup the money.

They’ve recently had some new investment, and they’ve hired a new CEO to help with global development. They want to push, they have every right, and if the watches they launch in the next 12 months get it right, they’ll do well.

However… if this is the new logo, I’m underwhelmed. Maybe it will look better on a timepiece?

I want to like Bremont and their models - but their design ethos and their pricing structure...eeks(!), just can't buy into the brand. Held them at ADs multiple times, but they are like Tag Heuer and Breitling, I try them on and check them out - and they don't feel nearly as quality/luxury as competing brands and the pricepoints seem insane as a result. So to me, the logo is the least of their problems. 🤷

I had to look up what the old logo was, and I’ve visited the factory in Henley so it obviously wasn’t memorable.

But I think this is not good at all, looks very generic and I can’t imagine a compass maker would use a watch dial as it’s logo.

I do like the look of some of their watches but I find the tryptic case a bit fussy. And I can’t get my head around the pricing, just seems like too much money. It’s nearly 3k £’s for their cheapest model and it’s on even on a bracelet.

I had to look up what the old logo was, and I’ve visited the factory in Henley so it obviously wasn’t memorable.

But I think this is not good at all, looks very generic and I can’t imagine a compass maker would use a watch dial as it’s logo.

I do like the look of some of their watches but I find the tryptic case a bit fussy. And I can’t get my head around the pricing, just seems like too much money. It’s nearly 3k £’s for their cheapest model and it’s on even on a bracelet.

Yeah, fair enough. I do think their RRP is steep. I'm curious as to which of their watches you like the look of?

Chris Ward is the absolute worst logo both before and after 🤢

You’ll have to share if you do 👌🏼

The Broadsword, the ones based off a Jaguar E-type dash board, and the pilots watch with two crowns. Sorry I can only remember the name of the Braod sword

It appears that the logo is legit - this is on their insta: