AP redundant?
Am I the only one who thinks that AP is a one trick pony a little? Yes the royal oak is a legendary model and I know they have a lot of variations (some of them absolutely beautiful and complicated watches) And yes they make other models as well. But I feel like the royal oak is in a way bigger then the brand AP itself. Can you imagine if Rolex was only known and talked about for different variations of the datona?
Curios if anybody feels the same way
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Are you serious??
Are you serious??
Yes lol
I dunno, they seem to be going for the development of their Code 11.59 line, what with picking up the win at GPHG awards.
Are you sure they make other models? Oh yes, they have one other line to my knowledge. It is an unfortunately named black sheep that gets very little respect.
Don't most brands have two or three lines that even they forget they make?
I definitely don't feel that way. I like the RO but I registered interest for a Code 11.59. I also like some of the Jules Audemars models (dual time, Chrono). I think they offer good value and they aren't frequently seen.
I definitely don't feel that way. I like the RO but I registered interest for a Code 11.59. I also like some of the Jules Audemars models (dual time, Chrono). I think they offer good value and they aren't frequently seen.
Wow, what I see of the Jules Audemars line, they don't suck at all! Why are they not listed as a collection on the brand's website though???
https://www.audemarspiguet.com/com/en/collections.html
They put all their eggs in one basket, then they put some dividers in the basket, and they laid an egg or two more.... meanwhile they hide their best looking stuff. Argh!!
Historically, they are legends, but I do agree, they are a one watch brand and occasionally dabble with the Code line. I would love to see them get back to their roots, but they will make as many ROs as they can sell.
Honestly, yes. I find this line exquisitely boring. The plot has been lost.
They have superb watchmakers; they should get up some nerve and seek out new horizons.
I prefer the code 11:59 range. I have never been a fan of the Royal Oak, I much prefer this.
Agreed. Too much Royal Oak everytime all the time. Off the top of my head (and I know more about watches than a non-enthusiast but not enough to even compete with the most casual of watch enthusiasts), I can name two VC lines: Patrimony and Oversseas. I can name more than one PP line: Nautilus, Grand Complications. I can name several Rolex lines: Submariner, Milgauss, Explorer, Oyster Datejust, etc. I know about Cartier's Tank, Santos, Balloon, 21. JLC Ultrathin, Reverso.
AP-- uhm... Royal Oak and... Royal Oak?
Yes and no. They do rely too much on the Royal Oak and worse still, they like to do gimmicky limited editions.
On the other hand, they are trying. The improved Code 11.59 looks much better than the original one and it's IMHO set to be a future classic.
Number 4 for Turnover in 2022 for Swiss Brands.
Very much redundant - the figures don’t lie. Clearly broken, beyond salvage… pack it up boys, the shows over.
Are you serious??
If you have an opposing opinion, why don't you articulate it? I'm sure we'd all like to hear what you think
To me it's similar to Casio (hear me out) in that there's the brand and the dominant product line. You have Casio and G-Shock, yes the G-Shock is a Casio but it's basically its own thing at this point. AP and the Royal Oak are the same to me; AP makes a ton of cool watches, and also there are a ton of cool Royal Oaks, but in my mind there's almost no crossover, I essentially think of them as two seperate entities.
If you have an opposing opinion, why don't you articulate it? I'm sure we'd all like to hear what you think
Read above - this is nowhere near a hot take. AP have the 4th highest turnover of the Swiss watch brands. Whatever they are doing seems to be working. What would you have them do, stop making money? I would love to hear that pitch to the board.
Can we all just read the below table before we post stuff, it’s the Top 20 for turnover for Swiss watch brands for 2022 (because 2023 isn’t over yet). And no, Seiko aren’t on here, because they are not Swiss, before someone jumps in on that:
The whole watch industry KNOWS they’re a one trick pony.
You can get that watch on Amazon for like $300. I don't personally own it but the quality looks good. It has a skeletonized, too
Yes, and that pony is bland and uninspired. I don't know why you're comparing it with Rolex though, it's not like they're particularly good at keeping things fresh either.
Hmm. I have a hard time criticizing a brand that I would never be able to afford. It’s just me but I can’t critique Patek, VC, ALS, Mille…. We’ll anything above 15K. 😊
dudeeee, AP is far from one trick pony. They have many models.
Some may say that RO, ROO and ROC look the same, but they are different models. Its like how all Subs/GMT masters/yacht master/deep sea and day date/sky-dweller or OP/Daytona/air king/explorer look similar. Would you say that Subs and GMT masters are the same model too? they only look similar because they are made by the same company.
Also out of the holy trinity, AP is the only one still owned by the founding family. It could very well be in the entire watch industry, but I am not completely sure about it.
Wow!! I’ve never thought of it like that. Great points 🙌🏽
Only judging from the OP photo I find this watch to be fugly to the point that I might want to gnaw on my arm and tear my hand off if I ever find one of these on my wrist.
Wow…. It’s so cool to hate AP, the star of GPHG award, on WC.
Wow…. It’s so cool to hate AP, the star of GPHG award, on WC.
Trust me, this is just the tip of the iceberg
Unfortunately they focus only on 2 lines ( RO's in diff variations and Code 11.59 ) so by default yes. They are doing great businesswise at the momemnt but if this is long term sucess story only time will tell. I would like to see some dress watches but their focus is elsewhere now.
Without the Royal Oak and the Offshore, AP would be Brequet.
AP are a bit of a one trick pony but it's a damn good octagonal trick. As time goes on I'm starting to put VC in second place out of the holy trinity.
Wow, what I see of the Jules Audemars line, they don't suck at all! Why are they not listed as a collection on the brand's website though???
https://www.audemarspiguet.com/com/en/collections.html
They put all their eggs in one basket, then they put some dividers in the basket, and they laid an egg or two more.... meanwhile they hide their best looking stuff. Argh!!
For others curious:
Number 4 for Turnover in 2022 for Swiss Brands.
Very much redundant - the figures don’t lie. Clearly broken, beyond salvage… pack it up boys, the shows over.
Wait who are these Rolex guys at the top, I don’t think I’ve even heard of them
I mean, I was today years old when found out they did actually make a watch that isn't a Royal Oak...
They do have nice models. But I see your point and where you’re coming from with this stance because the Royal oak is such an iconic model that it shadows the other models