Rolex Prices too high?

I don't think #rolex prices will go down again. There are enough people willing to spend the money, otherwise there would be no waiting lists.

Rolex, if it wasn't already, certainly now appears to be a Veblen good, i.e. A product whose demand increases as the price increases due to it's exclusive nature & appeal as a status symbol.

The recent fallback on their peak prices was inevitable as the huge increases in prices over a short period of time were brought about by extremely unusual circumstances. The price that they are at now may well drop a bit further but once they've stabilised, they'll start appreciating at the more normal historical rates that we've seen over the years.

Maybe i don't get it, but why the hack should i spend so much for such less improvement??

If you have to ask then those watches are not for you :-)

I don’t mean that in a negativ way but in a time where watches are not essential for telling time. Every watch is a luxury and it really depends on the people how much they are willing to pay.

Nothing will return to what it was in 2000. Not even milk and bread.

For sure it wouldn't go down to 2000 price level. Inflation alone (~2%/year) suggests that it has to be at least 1.5-2 times that price (so if it's $2k then, it should be $4k now). Plus, artisanal products are hugely more desirable today than back then, so you should expect to pay more (2-3 times, or around $6k today for something $2k then).

I get this of course, but when i think about Patek or Lange, there you get something for your money

6K is a little different to 10K AND on Chrono for ex you pay on top 3-4K cause of that you don't get this watch retail

I didn't say it wouldn't go down. I just meant it wouldn't go down to prices of year 2000.

My understanding is that the post COVID luxury boom is cooling rapidly. I would expect prices to soften (particularly those dealer-on-top charges). Gray and second hand markets already show signs of stabilization.

Again, though, it wouldn't be 2000 prices. Maybe 2019 prices, or even 2019 with appropriate adjustment prices.

The only way it will ever come down is if people would stop paying 20-100% sometimes more over retail. Then maybe but I highly doubt it.

When the clones that cost £1000 are made to such a high standard that experts struggle to tell them for originals you have to question how much you're paying for the name.

This pretty much applies to every single mainstream Lux brand IMHO , and the reality is you don't have too but don't be the under the illusion that Rolex is the only one fleecing you , they are all as bad as each other.

I wrote the same thing verbatim as you, so not going to bother now. 😂

Not only will the prices NEVER go back to 2000 levels they will continue to rise relative to inflation as well as the hype and image of a brand.

It's a hard thing to answer. A lot of variables to consider. I don't support it, nor am I against it considering I'm not being forced to buy one.

I "struggled" (using that term very broadly) with the price and exclusivity for a while.

Then I simplified it with one question: Will I be satisfied with an alternative?

The answer for me was no. So without wrapping my head around all of the other factors (price, value, worth, quality, etc etc) I decided to just go for it.

At the end of the day, as long as the base minimum quality requirements are there, a luxury watch is not a logical thing for me.

I've tried many times, over many years, to settle for other watches, and I've found myself spending more time trying to convince myself they were just as good instead of actually believing they were.

All I can say from my personal experience is that if uncovering the mystery of owning a Rolex is something you can't let go of, then there's no amount of logical thinking that will get you to "see the light" until actually adding one to your collection. You may be disappointed, but at least you know.

I think prices are too high and they will never really fall. Now if you can get one at retail, that would be great. But since it damn near impossible, the secondary market prices are the norm.

I’ve got mine at msrp and turned down a couple others this year. So definitely possible.

Rolex prices, like most consumer goods, can only go up and never down. We live in a high inflationary era and inflation alone will push prices up year after year; and it will take a catastrophic event to significantly erode Rolex’s brand equity.

I've had people ask me if my Seiko Turtle is a Rolex.

Just like a Pappy Bourbon.. either you love it or hate it 🍻

I’m of the opposite opinion. I feel Rolex watches are currently still fairly cheap (relative to comparable brands) and this is also fuelling the demand. Most Rolex watches are cheaper than their equivalents but provide a higher level of quality and service.

Luxury watch makers saw people are willing to pay crazy prices during the Covid pandemic for watches, ain’t no way they drop prices in the future. Brands across the board have raised prices not just Rolex. Look at jlc, or omega. I would say either make your peace with the fact it won’t ever hit the price you wanted and buy one or just move on. Realistically at the end of the day it’s mostly jewelry very few people will ever care about.

The only thing I ever learned about finance that was carved in stone was that ;”In finance there is no certainty only weather”. Rolex and all non essential goods could well become depreciating assets if the economy continues the way it is with people with their heads in the sand regarding the fraudulent printing of money . People need to pay very close attention to what transpired in the Weimar Republic’s money pre WW2 . And to the British Pound post WW2 Particularly to the Mark . Finances post Covid are fraudulently being propped up to forstall the possibility of the US dollars fall from grace as the World currency standard . You never know watches may be better than money but I would bet on Blockchain b4 Rolex in the next reset . (Opinion and speculation)

Don’t worry I’m sure USA will find another country that needs ‘freedom’ in exchange for their natural resources. 😂

Well stated 😂

The only way I'll buy a rolex is if I can find used in my price range or one I can buy and flip to keep in my collection otherwise no because with how many fakes are out there I would have to go to an AD and that means full retail so no thank you

If AI puts us all out of work in the coming years, will anyone be wearing Rolex other than the crazy rich? I have no idea what'll happen over the next 20 years but my gut says that the world is going to change beyond all recognition to what it is now. That's assuming we survive. A lot of the younger people I work alongside think humanity will destroy itself before they hit their 50s. Cheerful b*ggers.😀

Quite literally impossible - unfortunately

Nope, they wern't reasonable then and arnt reasonable now.

House prices have gone up 5x in that time period and they ain't coming down any time soon.

The problem with inflation, is that the price only looks fair when you look a couple decades back.

But they WERE reasonable once upon a time. I remember buying my first Rolex, an Explorer II, back in 1978. It was $850 - about two weeks pay. today, I WISH I made six or seven thousand a week!