What do you consider to be “Affordable” Luxury

Just curious but what brands do you think are considered to be “Affordable” Luxury? Let’s say in the $700-2000 price range. I know that’s a big gap but with so many options I figured it worth mentioning.

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None. It's a ridiculous term . An oxymoron not worth discussing because it makes no sense.

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Hamilton

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Affordable and luxury are both relative terms

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At the risk of sounding ridiculous to Jeff, I'll discuss it, and give you the ol' weapons school answer: it depends.

If you define affordable luxury as $700-$2000 then I'd say Tissot. Nice watches for the money

Now, if you define affordable luxury as $20,000 to $500,000 then I'd have to go with Patek Philippe. Also nice watches for the money 😜

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< 1000€ is my personal definition😉

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The amount I can spend each individual time I buy a watch.

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SUSFU303

At the risk of sounding ridiculous to Jeff, I'll discuss it, and give you the ol' weapons school answer: it depends.

If you define affordable luxury as $700-$2000 then I'd say Tissot. Nice watches for the money

Now, if you define affordable luxury as $20,000 to $500,000 then I'd have to go with Patek Philippe. Also nice watches for the money 😜

Patek has some nice “affordable” ones on chrono24 for $15,000 😀

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Note: I'm just kidding.

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Any new watch is a luxury

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I think I follow what you mean. Let’s call it ~ $1700 average, I would start with Longines, FC, Formex, Furlan Marri and Sinn based on msrp. The preowned market will open up more models from these and other brands.

Edit. Christopher Ward has a range depending on your style. If you want to stay on the lower end of pricing : Mido, Seiko Presage, and Tissot. I’m skipping over micros. There are dozens of options.

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foghorn

None. It's a ridiculous term . An oxymoron not worth discussing because it makes no sense.

I hear you but I think we can step back and provide some recommendations or at least dig deeper to figure out the question. No disrespect intended.

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Grand seiko 👌❤️

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1000-2500

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Luxury is relative, not defined by price point. A $15 Casio purposeful in function and design. However, an Orient Moonphase is "luxurious". WHAT!?! "Something adding to pleasure or comfort but not absolutely necessary" is a definition given by Merriam Webster. You don't need the nice dial or the moonphase functions but they are please to look at.

Instead of price point, luxury should be quality and offer to please.

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Anything that fills your soul up all warm and isn’t a fashion watch is good enough for me

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Mido

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"Affordable luxury" is an oxymoron to me. Some of those make sense when taking a closer look. This one really doesn't. It's simply a marketing phrase, trying to group something for which more precise categories already exist.

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Luxury is such an arbitrary and relative idea that I think we each need to define it for ourselves. A mechanical watch is inherently a luxury purchase at any price, so “affordable luxury” is really whatever you can afford given your own income, expenses, and priorities.

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I have been looking at this myself, for a nice daily office watch. My short list consists of Longines Conquest, Tudor 1926 and an Oris Big Crown Pro Pilot.... but there arent a lot of options.

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My affordable luxury hovers around 800-$1000Can. My Hamilton Khaki King and two very nice Microbrand offerings are in that range.

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The easy answer is it depends on the person but I would argue a more useful definition looks not so much at one person’s budget but rather at the landscape of watches. Doing so, it’s clear that anything close to/above $10k is high end luxury. So around $5k would be luxury and around $1-2k would be affordable or entry-level luxury.

An easy way to see if a brand is higher-end luxury is go to its boutique. If it’s locked and you have to knock on the door to go in and it’s a very high touch kind of browsing then it’s higher-end luxury haha.

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Frosty77

GREAT question! I think Longines hits the sweet spot in this price range for my personality and taste buds. But, if I could get a "pre-owned" Omega for $1995.00 or possibly a Breitling (both might be unicorns, I know, that's why Longines is #1 for me here), I'd have to lean in that direction.

Follow up serious question: Is it BETTER to have ONE watch for $2,000.00 or FIVE watches for $400.00 per watch??

(I chose to leave the philosophical "what is affordable" question alone because, well, just because...)

I'm in the five moderately priced watches camp because I enjoy the variety but it's also economic circumstance too. I'm far more likely to be able to have the a few hundred available.

But I am enamoured with my small collection and I enjoy interacting with my watches.

No two of my dozen mechanical watches has the same feel while winding.

I guess someone not a collector would have an interesting perspective.👍

TOwguy

Nicely done!!

Thanks! I gave it my best shot.

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Whatever watch I can buy

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I think its abit subjective like asking someone ketchup or mustard haha😂

But in all seriousness, I think my affordable is at $100 and below, that's most casios tbh. Then I have tier called expensive which is $100 to $300. Luxury is anything above like my Lunar Pilots or Seiko Prospex. But my whole mantra is not bursting my savings for watches.

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foghorn

None. It's a ridiculous term . An oxymoron not worth discussing because it makes no sense.

Agreed.

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Alpine Heritage Carree, CW sealander in its many iterations, CW Aquitaine GMT,

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In my opinion, mostly Chinese time-honored watch brands are all affordable luxury like Seagull watches, Beijing watches, and Peacock watches.

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Magstime

I think I follow what you mean. Let’s call it ~ $1700 average, I would start with Longines, FC, Formex, Furlan Marri and Sinn based on msrp. The preowned market will open up more models from these and other brands.

Edit. Christopher Ward has a range depending on your style. If you want to stay on the lower end of pricing : Mido, Seiko Presage, and Tissot. I’m skipping over micros. There are dozens of options.

Pretty Much this. If there wasn’t such a thing as affordable every company would only be making expensive stuff. I believe there’s a reason why we see a Tag Formula 1 Quartz next to an Omega SpeedMaster well at least I have. Heck I’ve seen Tag and Rolex next to each other once so it’s possible. If a jeweler can sell a $15k watch and then a $1,500 watch 5 minutes later how can anyone say affordable luxury doesn’t exists? For some like myself $1500 is considered affordable luxury anyone that says it’s not is fooling themselves. Just my 2 cents.

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Tissot. Affordable but with ton of history.

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I like French Fries