When you try and please everyone...

I agree with a lot of the points you make in the video. One thing you didn't mention is the absence of a date, does this change anything for you compared to the bigger brother that does include a date or does it not matter to you?

A matt blue Pelagos 39 would be ideal indeed.

I actually don't like date complication on non dress watches. I'm a bit of a tool watch absolutist 😅

I like the watch a lot so far. If I didn’t already have two BB58’s, it would be on my list. as far as  matte dial, that’s pretty subjective. personally I like the idea of the dial having a bit of depth and interest, especially given the otherwise simple and minimal design.

I'm sure they'll sell buckets of this watch, Tudor is undercutting everyone with their pricing and earning a lot of fans in the process. Too bad tudor wait-list in 2022 is Rolex level

I want a matte blue lhd pelagos 39 a touch of patina or not isnt a game changer but would be welcomed. The one point you and I diverge is on the lug width stick with 20 and it’s a modern snowflake that would easily take my hard earned or Ill  gotten money either one.

It's not that I like 21mm, it's that I forgive it because it does achieve a purpose (the taper feels nicer than the BB58). I can't forgive all the lipstick though.

My mind's eye cannot unsee the fact that this model is so stripped of anything "Pelagos" that if you change the markers to circles and remove the crown guards... it just looks like a Non-gilt BB58. Like Tudor heard all the flak they were getting for "releasing another BB58 variant" they decided to call this one a "Pelagos" to avoid it.

But maybe I'm being too harsh. I love when design meets identity and this one hits generic levels for both.

It is that very point why I am sitting firmly on the have to see it fence. The numbers are well perfect, but as life as taught if it looks to good to be true….

I had a lot to say about Tudor's marketing when it first came out, sort of in a similar vein.

Can I say that the voiceover in the ad is seriously cringy? First, it's just cheesy. Second, contrast it with what Pelagos ads used to look like. Up to this point, they had marketed it as the ultimate tool watch, all about rugged adventure, trekking across the arctic tundra, actually diving, etc. etc. And men, they were all about men. Drop the size 3mm and it's suddenly a "lifestyle" watch, take it to the beach, wear it around town, go clubbing! (Oh yeah, it's still a "technical" watch, but never mind, that's strictly incidental.) And apparently it's for women; for them, "adventure" is apparently going from beach to night club (throw in a few images of men just to show it's not a "lady's" watch). Sure, dropping the size makes the watch actually wearable on my wrist, but if I fancy myself a rugged adventuring kind of guy, I should suck it up and buy the 42. No, I was never in the market for a Pelagos, but this doesn't make me want it any more. 

https://www.watchcrunch.com/Calumets/posts/39mm-tudor-pelagos-14746#comment-158234

Haha that ad was something. They really aimed this directly as the metrosexual. Maybe Rolex will release a watch for bouldering

whenever I see the new Pelagos 39 in photos or videos it keeps giving me vibes of a 6 digit Rolex sub. Just a bit too flashy due to the bezel insert and the dial. 

100% with you in terms of the mixed messaging / positioning.

The ad seems geared toward people who are aspiring to have this kind of lifestyle watch...

...however, I always thought the Pelagos line was specifically geared toward this kind of buyer...

To your point about this release being entirely marketing driven, I know precisely how this happened.  John is the product manager in charge of the Pelagos line, and Mary is the product manager in charge of the Black Bay line.

Larry:  Dude, Mary just got promoted to Product Manager 3

John:  Product Manager 3???  WTF?  Now she gets that parking spot in the second row?  F*ck that!  I've been up for Product Manager 3 for 18 months now!  

Larry:  Well, you know, her line outsells yours by 3-to-1

John:  Yeah?  Well, no more!  I got a new idea that's gonna light the world on fire!  The Pelagos line is going to capture the entirely untapped "Special Forces soldier looking to sip daiquiris on the beach" demographic with this new sunburst finish 39!  That parking spot will be mine

Next, Tudor is going to go after the otaku demographic and release the Sailor Moon Pelagos.

Probably one of the only video of yours that i wholeheartedly agree with in totality 😂 

Its like a pelagos that went for boob job, a tummy tuck And knew where the Sephora was. Beyond my own opinion and in reality, this will sell like hotcakes. BB58 2.0

And your takeoff on it was priceless. And I found the gendering of the watch so overblown and fascinating, like a train wreck. 

😂  Special forces vacation watch!   Tequila shots fired 🕺

That parking spot sounds special. Mary and John will probably keep having illegitimate love children.  

I'm with you brother.  I don't care what they call it, this is a HR.  I won't get it, but so far this is Tudor I would buy before any others.

In order for me:

This new Pelagos

BB58

Harrods BB

BB Pepsi GMT

BB Root beer GMT

BB Pro

Imagine when they release the BB58 with the bracelet and clasp from this new Pelagos.

They would have to downsize the bracelet width, no? (21mm vs 20mm) Or increase the lug width of the BB58.

I meant the style of the new Pelagos, not the exact size.  No faux rivets and a quality on the fly adjustment.

The bracelet on the BB58 has never bothered me, but the T-Fit clasp would be handy.

It's just follows the trend of tarting up a tool watch in order to increase sales. Nothing wrong with this as long as it succeed in doing so, after all selling watches is what Tudor is supposed to do.

Tx @Max I like how you put that…”numbers over authenticity”

the guys that care enough to produce / watch videos, join a forum, share their thinking on what these little glories really mean to us - well, we care about ideas like authenticity and design integrity in a way the majority of buyers probably won’t. 

But then, i always have to remember that enthusiasts are a tiny proportion of the actual market as @Pete_NSOW often keeps us honest on. 

It’s annoying tho because that frustration comes from a place of really “wanting the brand to do well”… but only as long as they “do well” in the very specific way that we‘d prefer 🤣🤣🤣🤣  

thats curious - a lot of people would be precisely the reverse - a tool watch is everyday and should have a date, a 'dress' watch that is only worn for an occasion doesn't need one.

That said I kind of agree - if Im diving why do I need to know the date?

I got your point in the video... Had it on the wrist myself a few days ago and found it just gorgeous. It was love at first sight and I think Tudor just nailed it. But I have to admit I didn't twist my head around "tool" or "show". I tend to think too much about watches, whether I like them or not and why... but I also know, whenever my head joins in it's not a watch I am going to own

Timely reminder. Real dive watches look like these:
https://www.theadventurejunkies.com/best-dive-computer-watch/

The watches used by the military now are normally Garmin or Casio/G-Shock. 

Your mechancial "tool watch" is a luxury item. It is too fragile, inaccurate and unweildy for any serious modern practical application. Agonising over size, colours, patina and finishing just shows how far away you've strayed when it comes to correctly assessing what a "tool watch" actually is. None of the Pelagos watches are "tool watches", nor are they "dive watches". They are mass-produced luxury watches.

And I guess this is why the Pelagos39 is causing some people cognitive dissonance. It bursts the little bubble that the marketing campaigns inflated for the existing Pelagos'. 

I actually am one for the 21 mm on the 39 mm watch as I have 7 3 quarters wrists and I prefer these 38.5/39 watches… 21 mm gives it some heft and the watch feels bigger…

I'm not a buyer, but I like that they've got something that will a) sell like hotcakes, and b) provide a platform for lots more options (I'm waiting for the LHD).

The term tool watch has changed its meaning over the years because no diver would ever take their expensive stuff past the local pool. Now it means desk diver which could be anything. G-shocks and Expeditions are the true tool watches or anything cheap enough to take into a work environment that can survive it. Salt water and biologicals will affect everything but black plastic.

My initial excitement about this watch completely dissipated as soon as I noticed the sunburst. I know everyone is saying it's subtle, but the Pelagos matt black or blue is where it's at as far as I am concerned. This one is a hard no, and I don't even need to see it in the flesh. I can't think of another watch I was initially so excited, and then immediately disappointed by. 😭

My perspective is from a different life stage.... I've got my grails as I've collected for a long time, I didn't even consider purchasing a dive watch until I was over 65. However, after reading some Hodinkee, I bought an SKF, a Willard, and an SPB239. I'm not a diver, so it's kind of silly to buy a serious diver like a Pelagos, Submariner or Doxa. I'll put on my JLC Reverso Trib 2016, read a book, .... and forget my folly. I'm admiring the new Speedmaster "Spirate" adjuster... but, well... back to my book.