IMHO they do, have you seen their "series 8" lineup? Or their chronomasters?
Most of their catalogue is meh, but they do have some great models and interesting technologies.
As always, Invicta has you covered, no need to DIY.
Of course you can do it. The same as with steel, you can change the colour of your steel watch too.
https://www.youtube.com/watch?v=HC4sPd0RinU
Yeah, if you spend a lot of time on yt and watch crunch, you may observe a lot of the same watches (prx anyone?).
But in the real world, how many times have you seen someone wearing an Alpinist? Or a PRX for that matter. I did see both of them exactly zero times.
Also: even people in the wild who wear watches usually don't care much about them. "Yeah it's a nice watch, got it from my husband/wife".
I guess it's very expensive to manufacture and CWs goal is not to have a catalogue full of 5000€ watches, they know that their name is not big enough yet to pull it off. their main sellers are sub 1500€ ~2000€ models.
Also, they can't dilute the exclusivity of the movement by making it too common, too affordable.
Also, their manufacturers may be too busy with Bel Canto orders and they couldn't supply a steam of two different high end movements. That might've changed recently.
There are no official information, so we are left to speculate like this.
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