It’s hard to see why rectangular watches get such little love. Is it because they’re considered ’dressy’ and the trend is for more sport watches? Weird when you consider that the Tank was originally an aviation watch and the Reverso was a polo watch (although I’ve never understood the thinking behind the ‘protect the crystal’ design - if a ball or mallet whacked the watch, I’m pretty sure the movement would be damaged!).
Obviously this is just my opinion but I think they look pretty cool. Maybe there’s a niche for sportier rectangular watches?