No , true - maybe not every or any brand but there was certainly an option for some. I find it very interesting that they would go down that particular route. We can inly wait a couple of years and lokk back with hi dsight and see if it truly made a difference or not - bit early to tell at the moment

I agree. Sell them all online or don’t sell anything online. Be consistent if you ‘want people to have one’

I’ll go along with that (more akin to limited sneaker culture). Whether that‘s ‘right’ or ‘wrong’ doesn’t really matter to me. I’m intereted in seeing the results though. Any watch brand could have done it, but none of them did. I think Swatch have very little to do with traditiinal watches anyway

Congrats to your buddy and his wife. Well done to you for your duties!

Chinese weddings…. Tea pouring and FOOD! Oh, the food! Have I mentioned the food? If anyone has never been, find yourself a Chinese friend who’s engaged and get yourself invited (that’s my PSA for the day…).

I don’t really believe in marriage…but if we were to be invited to one or if Miss Chunghauphoto says ‘marry me or I’m leaving’ or if someone said ‘if you get married, then all the world’s problems will disappear’…then I’d probably wear my Longines Heritage Conquest (I wore it to my brother’s wedding - which had great food btw). Probably on a black strap but it’d depend on the outfit, of course

Thanks - just my point of view (I have zero idea if I’m correct or not!). 
When you say ‘overpriced’: do we actually know how much it costs to produce one and what the margin is compared to a ‘regular’ Swatch quartz chronograph? I’m guessing it’s reasonably similar but they’re asking people to pay for a name and design - for some it’s worth it and for others it isn’t. No different to any other watch, really. Buy it if you want it, can get it and afford it and move on, if it doesn’t appeal to you. No need to get angry or mad about any watch/brand, on that basis.

I have no issue with their marketing ’spiel’ like Bioceramic = plastic, for example. As long as you do your research and consider your purchase then all good. 
What I do take issue with, is lying and treating potential customers properly. They said it would be on sale online. Now it’s not. How can a person be expected to travel x number of miles for the ‘Moonswatch experience‘ and when they turn up, to be told there’s none available today. Take the pirate flag down, Mr Hayek and do what’s right. You’re not being disruptive to the watch industry, you’re being disingenuous - because if someone treated his loved ones like the way he treats this particular section of the community, he definitely would not like it. All this is coming from a person who was fortunate enough to pick up a Moonswatch…

I’ve worn a watch on an electric scooter. The roads here are awful too. Nothing bad has happened…yet!

Excellent photo btw!

Has anyone considered the possibility that the Moonswatch is not aimed at the watch community? It maybe true of Swatches in general.  It’s always been the gateway brand, has it not? 

However, they do say: you should be able to get your hands on one. I fail to see how that is possible witbout significantly opening more stores and selling it in those stores. 
In a prelude article, Fratello state they have seen thousands of Moonswatches produced per day. Production is not a problem, as stated by many. They can meet demand. Make your own conclusions to why they won’t. Mr Hayek states in the article, the reason he wants to keep the Moonswatch ‘offline’ is because he wants people to visit stores and engage in experiences again - if that’s his goal, maybe he should make the entire Swatch catalogue ‘in-store’ only?! 

The only advice I can offer to anyone who wants one is to just be patient and exercise restraint, unfortunately. 
As for ‘failed launch’ or ‘failed product’ or ‘dwindling hype’; well yes, hype will die down eventually (true of anything). No watch has hadas many non-watch people want one in recent memory - feel free to jog my memory. Not only do non-watch people want one (there’s still queues, every single morning), but non-Moonswatch people still love discussing it too (for good or bad reasons). ’Hyped’? definitely. ’Fail’? Definitely not.  Those resellers/flippers aren’t queuing up every morning if they can’t sell them for a profit