Rolex gets all the attention. They have been a dominant watch brand for decades and occupied mindshare for both watch enthusiasts as well as the casual observer. And some casual observers might also know about haute horology brands like Patek or even AP. But for most people, they probably only know about brands that get mentioned in pop culture or songs, like (shudder) Hublot.
So - what are some of the most underrated or under the radar watch makers, in your opinion?
For me, it’s Cartier and Grand Seiko. Grand Seiko is an easy one to pick on, because the casual observer gets thrown off by the inclusion of Seiko in the name. They perceive it as an affordable (and therefore, or poor quality) brand. But of course, that couldn’t be more wrong. And Cartier - because most people associate it with fashion jewelry, their historical contributions to watch making often get overlooked and most people don’t recognize their chops in the watch game.
So…who do you consider to be some of the most underrated or under the radar watch makers?
Pictured here is my Cartier Santos in Large size.