Challenge: Name me a brand I have not heard of…

I was with my business partner last weekend and we had a couple of hours to kill. So like any normal, healthy, addict-free adults, we went window shopping for watches.

We were at a mall where it’s known for gray dealers. There were rows and rows of Rolexes, Pateks, Cartiers, RMs, Audemars, Omegas and etc

Then it hit me. It’s the same sh*t over and over again. I mean there were some desirable pieces but 95% are all from mainstream brands.

Being a horophile, I do indulge in micro brands, independent watchmakers, Japanese watchmakers, German watchmakers and etc.

But I’m hungry for more.

Drop me the most obscure brand you know! ( Anything between $1 - 10k )

Picture credit: goggle baba

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Selten (I believe from HK).

I pre-ordered their Natural Meteorite watch.

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Hentschel Hamburg (Independent watch maker, 150 - 200 watches hand made in Hamburg, Germany)

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Humism (kinetic art, micro brand, Singapore)

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JJMM1983

Selten (I believe from HK).

I pre-ordered their Natural Meteorite watch.

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Wow that is beautiful

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https://www.watchcrunch.com/Savage61/posts/pinoy-watches-from-the-philippines-37741

Here you go! Am sure you haven't heard of these micro-brands from The Philippines 😀

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JJMM1983

Selten (I believe from HK).

I pre-ordered their Natural Meteorite watch.

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Hehe, the German word „Selten“ means „rare“. Fits to the topic :)

The watch was featured on watchfinder YT channel two weeks ago.

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Norwegian microbrand Straum.

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from Mexico to the world in the 60s and 70s we had 3 brands

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Japanese microbrand: Namica

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Rolf Cremer - German brand, formerly might have said they were fashion watches but also some more unusual stuff

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Nomadic

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Of you haven't heard of them, wise are a micro brand (yes ik that's cheating) that make great watches with gorgeous dials and amazing finishing

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Friend introduced me to the Japanese microbrand KUOE. They make vintage inspired classical design watches, most around 35mm.

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Hohnx

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Ghurka.

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Morgenwerk from Germany

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Wow so many microbrands which I never heard of! Straum looks impressive!

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fourthwatchman

Hahaha! So true! Wow these watches are no bull and straight to the point toolwatches! Love it! (adding to cart)Thank you!

Let me know which one you picked!

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Stella - Micro brand from NYC

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Bangalore Watch Company. A microbrand in India (based out of Bangalore city) — I’ve been eyeing their Manzinus watch from their Apogee series. It celebrates India’s 50 years of space exploration.

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Pls check these Italian made beauties :

https://www.venezianico.com/

With great respect

Nizar

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Rzewatches.com tool watches for adventures

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Skagen watches

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Firenze is well known for Panerai, but there is more! Monil is a microbrand born mid 60's that uses swiss movement. Do you like it? 💣🔥

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Brellum l.e4 Pandial

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Haldor Abissi; absolute beast.

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fourthwatchman

Have not heard of it! Will check them out! Thanks! :)

I spend some weeks going back and forth between this and the BB58. I can’t differentiate any difference in quality, comfort or accuracy between the two. But the Orion is half the price.

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disclamer, not my watch

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Panzera it's down under. Big boy watches for the hard playing with crowns for the sausage fingers. Got to love them!

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XplusYplusZ

Some not so small, but slightly off the beaten track microbrands:

Aevig

Fears

Kartel

I love Fears! Will check out the other two! Thanks!