Imitation is the sincerest form of flattery…!

Copy the copy. Love it.

You have hit the big time! 😆 An Avocado would be hilarious! Also, I love the “steffany blue” series 2 but I have a 7.5 inch wrist. I would be thrilled if you made a 40mm version at some point!

Imitation certainly is a flattering to some degree but what you've done with colour and texture and the way you combine them is complete genius and now your new pizza face watch is beautiful no one but studio underdog could of done that any other watch makers would of made it look tacky but you studio underdog are the mutts nuts .

.Much love and I will have own one one day .

I think it means you are doing a good job if people are copying your work.

Hilarious Richard. That would be hilarious if you homaged the homage.

(Still need that Goofy Panda first though)

It must be done

That instagram video put a huge smile on my face. I'm actually a bit surprised that it took so long for someone to exploit your creativity. Whoever is behind this is obviously very creative themselves - after all, not everyone has the creativity to think of putting the words "Made in China" on a watch face (according to Google translate).😀

Well, congrat on the first chinese copy! 😂😆 Wait until they copy the pizza dial!

Wow. The dial on this looks like sh🤬t compared to the real deal. They are already so inexpensive for what you get. Why would anyone go this route?

And yes. A copy of the copy would be hilarious! Keep up the good work, Richard!

That’s going to be a hit 😂

I for one would welcome a small batch of watches using SW510-M movements to keep the case the same (assuming you could)! Would happily pay the premium for the movement and kitsch (said lovingly) factor

That means you made it. Don’t worry Their version is seedless watermelon 🍉

Your reaction is pure gold. It shows your class and good sense of humour :) It is also a great marketing! :D

Love the way you handled it Richard! Agree with everyone else...you're big time! A microbrand so good you've been "homage'd"

Well at least you can actually buy this one ......... 😉

Hey @Studio.Underd0g

Big fan of yours.

What you should do is the marmite!

Can you imagine the brown and yellow colours? Sticky brown running hour markers.

Love or hate campaign.

Make it happen ✌🏼

😂😂🤣

Love it Richard! You’re hilarious 👏. And thanks for visiting us on the crunch.

You’re quite stoic/zen that you can call an Ali rip-off as those more kind adjectives. Oh China will you ever stop stealing IP? Not if government encourages it I guess.

I’ve currently got the new Series 2 field watch coming my way soon (in march I think) I absolutely love the unique design elements on that watch.

I think if you made an Avocado 🥑 I’d expect it looks several times better than the Ali option. So I’d be tempted to get it.

But if it’s a chrono - please don’t use Seagull. (a gov of China movement)

A Japan mecha-quartz or more a more expensive Swiss movement would be my preference, or make another unique 3 handed (+\- date, I love having a date)

It certainly is……..

Hilarious xD!!

I love the idea of you doing a copy of the Avocado homage watch!

I will still buy Studio Underd0g

imitation is the greatest form of flattery, so they say…

You know you've arrived when the Chinese start copying your work. Now you know how Rolex and Omega feel!

That's not imitation, that's theft.

I’ll be seeing Richard in February, can’t wait 👍🏼

That’s the spirit! Respect :)

Mad props for doing this! I love your response. Witty and slightly acerbic all while making the copy launch your own. 🫡

Loved that you posted this on WCJ and r/ChineseWatches. One of chuff! One of chuff!

I am a bit late to the conversation, but copying a "copy" would be a bold move.