The really Swiss forgotten one … MIDO watches

MIDO Multifort Patrimony Chronograph M040.427.36.262.00

If you scour the internet you often come across the same reviews. Something that strikes me is that two Swiss brands receive a lot of attention. Because what they offer and what they cost still has/seems to have somewhat of a relationship :-)

One brand that is mentioned very little is MIDO. Yet also one of the pioneers in the Swiss watch industry. With a few nice historical facts to their name.

That's why I decided to take a closer look at this brand.

If you walk through their current range, it is a brand that does not immediately give love at first sight with most models. There is also so much beauty and offer around them.

But then take a closer look and read up a bit. Then you see that they build beautiful and high-quality watches.

One that immediately stood out to me and one of which I did not have one in my Collection in terms of design and appearance was the ...

MIDO Multifort Patrimony Chronograph a re-issue of their oldest Chronograph model from 1937.

The search began… and… a few weeks later…

they still exist the fine finds on Chrono24.

Beautiful clock, very nice price and pleasant private purchasing experience.

And voila, there it is my (first) MIDO.

Today is our maiden day on the wrist.

Nice man ….

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I think it's partially down to where Swatch chooses to push this brand. For instance in the UK, the only stockist is an outlet store that doesn't even offer them online the last time I looked. Maybe they don't want their own brands overlapping?

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Very nice👌.

I know Mido and Rado are well known in South America and India. A shame they aren't advertised more in the US. In a way that's good because sometimes it's nice owning a semi-hidden-gem that not everyone around you knows about.

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torchy

I think it's partially down to where Swatch chooses to push this brand. For instance in the UK, the only stockist is an outlet store that doesn't even offer them online the last time I looked. Maybe they don't want their own brands overlapping?

Agreed - my understanding is that this is a brand that is pushed more strongly in South America and in some Asian markets.

From a distance I have admired some of their current and their vintage watches but hard to get serious with so little ability to handle them.

And there’s so much choice it’s not an avenue I have rally focused on.

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torchy

I think it's partially down to where Swatch chooses to push this brand. For instance in the UK, the only stockist is an outlet store that doesn't even offer them online the last time I looked. Maybe they don't want their own brands overlapping?

Lots of retailers in Switzerland and Germany but no presence in the UK as you note. I have a MIDO Ocean Star Tribute and think it's excellent

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Mido is a brand that I recall well and fondly growing up around my parents’ modest little Cantonese diner in Toronto’s old Chinatown during the late 50s and 60s. It was obviously a working class mix of customers with a few professional gamblers who ate at our family restaurant daily. Everybody wore a watch of some description, the individuals who earned slightly better incomes might wear a steel Omega or an entry level Rolex OP. a few cab drivers, tradespeople wore simple Mido or Tissot. Price of different brands were not wildly different just what the marketplace might dictate.

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MIDO is the real deal. I love my Oceanstar 200 Captain

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Seen one in black. A real beauty. Enjoy your watch honeymoon!

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Looks great, love the script logo and the touch of red on the dial really sets it off

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Love my 200C. Had to go to Chrono24 for that one as represemtation in the USA is sketchy at best. Good watch!

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That’s a great looking watch. Love Mido, but they are hard to find. I think you don’t hear about it because of that reason. When I went to the website, I can’t recall if you could buy one online, then it listed stores that carried Mido and there was nothing even close to me for at least 400 miles.

Great watch but I don’t think they market it well, like their other stablemates, i.e. Tissot, Hamilton.

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beautiful watch!

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Mido has a really big presence in Canada for some reason

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I'm impressed. I had a Ocean Star, and sold it regretting that decision. Excellent all around high quality timepiece. I will be rebuying, maybe this one. Decompression Diver, so cool

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I wonder why all companies suddenly stopped making these watches. Omega had great vintage chronographs, as well as Heuer and IWC among many others. Now I see this geourgeous Mido. This looks 100 times better than anything they and other Swatch companies produce these days.

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Amazing looking watch 👌🏼

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Awesome watches. I love that they fly under the radar.

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Mido is really big in Mexico

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Welcome to the #mido club!

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This Mido is a favourite in my collection. 😘

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torchy

I think it's partially down to where Swatch chooses to push this brand. For instance in the UK, the only stockist is an outlet store that doesn't even offer them online the last time I looked. Maybe they don't want their own brands overlapping?

I was looking for an Mido Ocean Star and went to the Swatch group outlet at Bicester (I think there is also one in Cheshire). They had a cabinet full of Mido watches but no Ocean stars. The watches may have been mainly discontinued lines but I didn’t confirm that.

I eventually got mine from Watches of Mayfair who sourced one from Europe. W.ofM. Were an excellent company to deal with. I got my Ocean Star Tribute within a week.

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#mido chronograph watches combine functionality with style, offering precision timing and a sporty aesthetic. What a Beauty. Congrats