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Bremont in the Financial Times. It's bleaker than we thought.
Bremont changes design language to seek a wider appeal
Under new management, the UK watchmaker’s latest models are focusing on more general concepts of adventure, aimed at younger buyers
Here we are, Bremont's new brand direction: Terra Nova. Thoughts?
New Bremont Reveal Teaser
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Yeah, that could have been a really good option. I’m guessing anyone with a legacy MB might have been tempted to rebuy too.. but I guess they wanted new customers so wanted to launch with something entirely new. It’s all rather a shame really being an original Bremont fan.
I totally agree with your last point regarding the H1 watches. Their H1 Supernova felt like a bit of a A.P Royal Oak homage at best and knock off at worst. They should have kept trying to innovate with the design of that line of watches, especially given that it was going to be the lineup that first featured their own in house movement, instead they came out with that Supernova / Royal Oaky thing. Utter shame really.
That new Supermarine is an abomination sadly. I’ve seen a shot of the 500m one in full matte green. Utterly saddening. Terra Novas are slightly nicer, but nothing on the legacy Bremont designs. Such a dissapointement for Bremont fans I believe.
I really wanted to like this rebrand / redesign but sadly it's fallen so short of their legacy stuff. I understand what they are trying to do and I hope I'll come around to their new direction at some point but this has been a colossal disappointment.
I do look forward to seeing and trying some of those new and quite unoriginal pieces in the flesh out of sheer curiosity but am I glad to say I was involved with them prior to this.
Well, that's totally fair. At least you're not left in two minds about it, that can sometimes be more frustrating.
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New Bremont logo apparently leaked. I'm hoping it isn't true.
Bremont S502 Jet first impressions Review
Bremont S502 Jet
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