Bremont redesign
Please can somebody pass-on to the owners of Bremont how shockingly awful the new designs are. The attempted rebrand is dreadful. Truly dreadful.
Bremont had a successful and recognisable design language: split case, propeller motif, elegant font.
They now look like a cheap microbrand (or a knock-off Hamilton) with dull logo, aggressive font, generic cases, and overly busy dials.
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I’ve been collecting for a few years. I try to stick to the mantra of buying watches I like and not following trends. I’ve definitely made some mistakes but I try to learn from them.
London
Member since
Last active: 1 hr ago
6.50” / 16.51 cm
I'll call them.
FFS not again…
Who wants to go first; I’ll light the bonfire.
I'll call them.
Thank you! 😅
Someone needs to tell them!!
New design : terrible
Old design : unique and beautiful.
I legitimately thought you were about to rant about a terrible microbrand before I saw the name
You mean the eye-test font:
New design : terrible
Old design : unique and beautiful.
On the plus side, their new designs are so so awful, that I’m tempted to buy one of their older watches assuming they never return to the split case design.
It's not as if they don't know how to design a watch.
Yeah it's disappointing... :(
I will be at W&W this weekend and have a look myself.
The previous font and propeller were much better, this is a mistake. They are going through a Christopher Ward type of branding error phase.
Yeah it's disappointing... :(
I will be at W&W this weekend and have a look myself.
Please 🙏🏼 do tell them the general feel.
Keep the old design language, but develope the range. Their new ideal of Land, Sea and Air is good. I even think the design nod to the CWC cushion case is quite clever but they have devalued their brand massively. It now looks cheap.
Genuinely CW looks more premium.
Guess I will be one of the few who thinks the new designs are pretty good. The Terra Nova looks good although I must confess it does look a bit like other brands mash up. The redesigned Supermarine takes on a more generic shape as opposed the triptych (I think that's what they called it) case but the long lugs were awful on those, so I think this is a good revision. And I find the new logo and font much punchier
The logo design is so uninspired. It's not as much of a trainwreck compared to when Brioni brought Justin O'Shea in as creative director. But still...
Isn’t that….a bad knockoff of a Hamilton?
Isn’t that….a bad knockoff of a Hamilton?
Wow, you’re right.
It’s a game of ‘who can make the uglier watch?’.
https://you.38degrees.org.uk/petitions/bring-back-the-old-bremont-logo?share=e4856106-cec0-44e7-b5a4-19498f11f051&source=email-share-button&utm_medium=socialshare&utm_source=email
Looks like a watch designed by a five word prompt in stable diffusion.
I really wanted to like this rebrand / redesign but sadly it's fallen so short of their legacy stuff. I understand what they are trying to do and I hope I'll come around to their new direction at some point but this has been a colossal disappointment.
I do look forward to seeing and trying some of those new and quite unoriginal pieces in the flesh out of sheer curiosity but am I glad to say I was involved with them prior to this.
I don’t think the new designs are that bad
If ‘righting the ship’ is best achieved by blowing a hole in the bottom of it, then well done to them. Top job!
Are Bremont doing badly?
It's called "counter-flooding".
A good captain does it on the other side of the leak. This doesn't seem like it was the case..
They’ve really lost their way over the years. They showed promise 15 years ago 😔
Why is the NATO logo all over these monstrosities? Could they look more design-by-committee?
It looks like the Stone Island clothing brand logo. A brand which is well known for being the choice of the discerning football hooligan in England.
Did they let ChatGPT design this?
The new logo feels inherently unbalanced/wonky due to the negative space 'shading'.
The BREMONT typeface is gash
Black date window on a brown dial
Minute tracks are unintuitive
Numerals are way too chunky
Triangles and circlular and random line (3 o'clock) hurt my eyes
The compass bezel with 30 degree increments with a 10 degree scale?
Terra Nova London - what is that and why are the letters so badly spaced?
Why is the L of London small but the T and N are large?
Why does the terra nova hand over reach the scale?
Who took a bite out of the 8?
Why doesn't the date wheel match any of the other typefaces?
And on the caseback - They forgot to add their home country! In fact, I'm fairly sure this caseback offends almost every nation..
This is SO cr**py it almost feels like an April Fools joke..
I was thinking of pulling the trigger on a Bremont Supernova, but if this is the direction the company is going in, I don't want to give them my money.
An unbelievable own goal. 🤦🏻♂️
I was thinking of pulling the trigger on a Bremont Supernova, but if this is the direction the company is going in, I don't want to give them my money.
An unbelievable own goal. 🤦🏻♂️
What about buying an old-style model to have that in your collection.
What about buying an old-style model to have that in your collection.
I love the older stuff, the Supernova, S300's/500's and the Broadsword in particular, but looking at the uninspiring/generic avenue that the company is going down, I'm loathed to give them any of my hard earned money.
These new models have actually put me off the brand altogether. 😢
I quite like the 38mm one. The chunky solid lume numerals are great.
Totally agree
I love the older stuff, the Supernova, S300's/500's and the Broadsword in particular, but looking at the uninspiring/generic avenue that the company is going down, I'm loathed to give them any of my hard earned money.
These new models have actually put me off the brand altogether. 😢
Agreed. I’m not a fan of the new CEO’s direction or apparent intent but I do have a soft spot for the old Trip-Tick case. I wouldn’t feel bad owning a pre-buyout model. I think owning a Bremont in-house movement would be nice but those models were spears expensive. The gold complication model above is beautiful.
New design : terrible
Old design : unique and beautiful.
I like the old propeller logo