Bremont redesign

Please can somebody pass-on to the owners of Bremont how shockingly awful the new designs are. The attempted rebrand is dreadful. Truly dreadful.

Bremont had a successful and recognisable design language: split case, propeller motif, elegant font.

They now look like a cheap microbrand (or a knock-off Hamilton) with dull logo, aggressive font, generic cases, and overly busy dials.

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I'll call them.

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FFS not again…

Who wants to go first; I’ll light the bonfire.

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88MilesPerHour

I'll call them.

Thank you! 😅

Someone needs to tell them!!

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New design : terrible

Old design : unique and beautiful.

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I legitimately thought you were about to rant about a terrible microbrand before I saw the name

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You mean the eye-test font:

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fmtz99

New design : terrible

Old design : unique and beautiful.

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On the plus side, their new designs are so so awful, that I’m tempted to buy one of their older watches assuming they never return to the split case design.

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It's not as if they don't know how to design a watch.

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Yeah it's disappointing... :(

I will be at W&W this weekend and have a look myself.

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The previous font and propeller were much better, this is a mistake. They are going through a Christopher Ward type of branding error phase.