Seiko is dominating Citizen….why?

"Says who?" Is what I'd say.

I don't think citizen is being left behind, and in many respects I'd say they're leading. On the whole, both are doing quite well.

I had a similar perception before about Seiko and Citizen brands. But, do not forget that under Citizen umbrella you also have Bulova, Arnold and Son, Alpina, Frederique Constant and some others. Every branch in the group is positioned for their market segment. So, overall, I think Citizen provides more diverse selection at different price ranges.

Citizen is the bigger brand in the real world... Only in the watch community is Seiko considered bigger or better. Most likely down to influencer bias becoming community group think.

Citizen more mainstream and more popular with the muggles, I guess because they're cheaper.

Not a brand that's ever registered with me TBH, guess their overall styles just don't appeal to me. Not seen one I like the look of, but that's not saying I won't in the future. (Do like the look of "The Citizen" but that's Swiss money for me)

Seiko and Orient are like Toyota and Honda ... Citizen is like Nissan LOL!! 😉

I'd say that Seiko has started releasing more expensive limited editions but that their QC below £1000 is less precise than Citizen. I own three Citizen's - a diver and two chrono's, all Eco Drive. There have been no issues with operation, alignment, or durability. I see Seiko"s at local boutiques, and for me the quality just isn't there. They do make some beautiful looking watches though,particularly their Presage line and the Alpinist variations.

In my case it is size. A lot of the watches Citizen offers are simply too large for me.

I think that Citizen stepped up their game for enthusiasts lately. Not afraid to jump on the bandwagon with Tsuyosa, offering great automatics with the series 8, offering amazing automatics with caliber 0200 (for Swiss money). And I hope we will see some interesting models with LJP G100 movement.

I think that their main focus are not watch nerds though. I would say that their main focus is progress in technology and offering feature packed watches for reasonable prices and I also think that their main focus is Japanese market.

How many watch companies developed materials to be used on a lunar lander? Who produces the most accurate standalone wristwatch?

Citizen is not paying watch YouTubers, that's all.

Well I can only speak from experience. I'm glad you've got Seiko"s that don't have issues.

Why would they do that? I guess Seiko being reviewed more than Citizen may be a factor, but most decent reviewers would hopefully point out an issue with any watch regardless of the brand. I don't feel qualified to comment on SRPD vs Tsuyosa as they're different sectors of the market apart from both being automatic.

Even citizen have recognized that they are behind the curve when it comes to enthusiastic watch collectors buying their pieces. They've been doing eco drive and busy radio devices for years, though with the new release of the Tsuyosa I think they are realizing the need for nice dials and these seem to do it with the guilloche and subseconds. Wish they would use their 9000 vs the 8000 but those are all tied up in microbrands right now it would seem. 😂

I think Citizen is actually gaining on Seiko within the collector community with many of its newer releases being quite popular - and new designs and tech too; while Seiko focuses on refinements of its greatest hits.

I think Seiko has a larger following with enthusiasts, more iconic models (?) and their general perception may be raised due to GS. But probably overall Citizen are larger due to their various interests in Switzerland mentioned above and even better innovations, so maybe quietly out performing Seiko. I am a proud owner of each. I've just written that and seen above that @Salty1 summed it up better 😂

It's hard to knock Citizen when it comes to the Promaster line and FC. However, aside from the Tsuyosa models, Citizen's casual line (including The Citizen) is poorly marketed in the US imo. In addition, there doesn't seem to be a coherent plan for Alpina and Bulova, which is a shame given their respective pedigrees.

I'm sorry, but the SRPD range also includes these... My apologies for being confused.

Seiko does stuff like this - and Citizen can do stuff like that. Seikos do hold their value better for sure.

Well....never mention resale value as this is for flippers and non-enthusiasts. Looking at the watches I think Citizen is in many ways what Seiko was until 10, 15 years ago.

Take for instance the dive collection of Citizen. There are several diver's that are comparable with the good old SKX, most notably the Citizen NY-0040. A true ISO certified diver, solid as a rock for usd 175,-.

Seiko does not do that anymore.. so my respect goes out to Citizen.

Citizen as a brand, I can see that. Citizen as a group, no way, I would argue they are leaving seiko behind.

Look at all the movements that have been produced in by FC in just the last 5 years. The monolithic movement, tourbillion, perpetual calander, all at class leading price points.

Not to mention the accutron electro static movement…

On the Miyota side, they’re producing a “true” gmt and a annual calander, also their newest chronograph movements are impressive for the price points

All the opinions here are from personal experience and do not reflect the industry as a whole. The Citizen company is larger with more brands. Seiko keeps jacking prices while their QC is not rising with it. They are killing their own market by supplying movements to their direct competitors. Swatch rightly cut off their supply of ETA movements to their competitors who were killing their market share. Japan as a whole is in trouble at the moment with demographic and economic problems going forward. Citizen, Seiko and Casio are all moving some production offshore because of labour shortage and cost.

I think Seikos are much more popular than Citizens at least here on Watch Crunch. Outside the community, it does seem like Citizen is more popular probably bec they sell watches at all price points. Seikos have definitely gone up market, we can argue all day whether their QC has kept pace or whether they’re doing it because everyone else is doing it (so their relative price remains largely the same). But it’s getting harder to find Seikos sub-400 but there are still a lot of Citizens and Casios at those prices.

On paper, I should love Citizen. I like quartz/solar tech for their accuracy and their convenience but Citizen just makes watches that are too dang large so I’ve never owned a Citizen. very familiar with Alpina, but I like some of their designs but they’re also quite oversized. A field watch with a rather sparse layout for 41-44mm? If I wanted a frisbee, I’d buy a frisbee 🤦🏻.

Bulova is tragically underperforming their heritage. They have some cool reissues (Hack and Milships) but otherwise their designs are too gaudy. I am not Frederique Constant’s target market so I can’t comment on their dress watches.

Both brands are goodI have one from each. The Citizen is the first watch owned since the 80's. I got it on a cruise years ago so we could track time since our cell phones did not work at sea. The Seiko was from our 40th anniversary cruise last year. Both are great in different ways. Skip the Citizen mall watches. They make really nice watches but don't have the enthusiast cred of Seiko. Both brands need to get rid of mineral crystals. If Pagani can put a saphire crystal on their $100 watches. Seiko and Citizen can do it on theirs. I just replaced the Citizen crystal with a saphire for $75. The king sumarai came with one but at the higher price.

Citizen makes better watches. Seiko makes classic watches.