Swatch Group's next collaboration stunt. Your Prediction:

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Longines would be the natural choice. I don’t see Glashutte or Breguet having the draw.

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Dunno, I think they’d go with something like Longines or Hamilton. Those are the brands that have some kind of mass appeal that could generate sales and buzz.

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I'm a wishful thinker, so I chose D.

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I‘m pretty sure they will milk that calobo-cow for a long time.

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They will pick one of their obscure expensive brands to stir up interest but make a cheap plastic caricature of it like the last 2 times. Longines is popular and not expensive enough so they will go with an old brand that only the top 1% ever bought.

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I don't see them doing it with Hamilton. The price ranges of Swatch and Hamilton are close enough that sale cannibalism is a real risk.

Longines is a bit safer, but Longines seems to lack an iconic line (like Speedy and Fifty Fathom).

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Why would another watch group or brand outside of Swatch do a collaboration? The lower tier Swatch brands, who’d want a plastic Khaki Field or a PRX?! Moronic.

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D, would be good.

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After they did a tool chronograph, and a diver, what's left? Field watch, dresser, racing (moonwatch covered that i suppose), and aviation.

My bet is on a Longines Spirit.

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G-Shwatch.

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OldSnafu

They will pick one of their obscure expensive brands to stir up interest but make a cheap plastic caricature of it like the last 2 times. Longines is popular and not expensive enough so they will go with an old brand that only the top 1% ever bought.

I think that you are correct, at least it would make the most sense..JMO I could do without any of them but that is JMO

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I think it would be great if swatch could do a Tissot PRX digi colab. At least that would give you more to obsess over.

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Caltex88

Longines would be the natural choice. I don’t see Glashutte or Breguet having the draw.

Not sure blancpain has the draw either if that's the criteria. Longines is a good one. I think Longines or Glaschutte are good choices too. Imagine a plastic SeaQ?? That would be dope.

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Swatch x Rado - Captain Cook at $162.00

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Swatch + Hamilton Murph = S/Murph.

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Magstime

I think it would be great if swatch could do a Tissot PRX digi colab. At least that would give you more to obsess over.

The PRX would be out of the question because for a few hundred more you could buy the original in metal. Plus they already sell well and do not need the boost.

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Swatch X Breguet

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Hamilton says

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Serious answer: if it's going to be a disposable watch again, then please don't make it (for obvious reasons). It's a fun watches, I'm glad that people like it, but it should not be an another threat for the nature.

If I dream a little, then I vote for Swatch-Breguet collaboration (and not just a pilot chronograph, something more rare and complicated). At least it sounds fun. Yeah, I know, it's almost impossible - but that's why it would be interesting and not boring.

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E - Something else

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Maybe...Swatch x Breguet...You could just see them pulling off a plastic Type XX using a quartz chronograph movement...

Just sayin'...

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Breguet and when new Bond gets out Seamaster

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Add the words "I hope" in front of answer D.

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  • Glashütte Original X Swatch PanoMaticLunar, the PanoMaSwatch 😍

  • Or they go completely nuts with something like Breguet X Swatch Reine de Naples, the Swaples 🙈. I mean, the Reine de Naples is quite Swatchy already 🤷🏻‍♂️.