Do you consider Movado to be a fashion watch brand like MK, Gucci etc?

Pretty certain Movado has a history within in the watch history and isn’t their statement piece in the design museum in NYC?

Gucci are moving away from the fashion label of watches and looking to get more respected into the market.

MK is just fashion.

I’m sorry to say Movado has moved into the dead zone of lapsed time.

Is Cartier a fashion brand? How about TAG? I don't even know what it means TBH...

I think with Movado decided to go full Fossil and forgot about their heritage and watch making for profits and it shows. As far as Gucci they have zero business in the watch industry other than to get a quick bag. Bulgari and Cartier have shown over and over that they can make real time pieces. As far MK watches those are made by Fossil and the brand is a bargain bin brand in outlet stores.

Yep, it is a fashion brand!

No.

Movado used to be a great watch company but in recent years has become more of a fashion brand. There are awesome pieces from the 70's and before. Please see my 1940 RAF issued pilots watch below

I would call a fashion brand fashion when they are literally produce fashion. Some of the brands within the Movado Group that Movado is producing the watches for, are fashion brands (I believe Hugo Boss or Tommy Hilfiger are some of them). For me it is not a watch and not a fashion company but a business company, trying to monetize many other brands but unless Swatch Group, more and more with fashion brands. Ok Swatch Group has one brand sitting in their portfolio with Calvin Klein that is fashion, too.

No, but Movado owns many fashion brands

I like their Series 800 watches. I own the chronograph

I think Movado is trying to return to its roots with some recent releases. Maybe the way to think about it is there are two Movados, kind of the way many think about historic Bulova and the current iteration. They both have a rich history to draw on and today can make fantastic watches. However, they tend to also make some headscratchers given the pedigrees.

Movado-Zenith from the 70s - high beat

By now? Yes. But back in the day, like Votum, they used to make good stuff!

I wouldn’t purchase a new Movado, but they used to make some really interesting stuff!

https://youtu.be/aQtvQDDxTzg

I think they're above but they don't release much intresting stuff nowdays, which is sad because the would have a lot of potential.

Modern movado is rubbish. I think quartz movements at that price needs to be far better backed up with specs. That being said, I love the museum and would own a vintage 1940s model

It's all oriented around the museum at the moment, which, while a very distinctive and nice looking vintage style minalistic watch, gets repetitive when you release it in 95 different models lol

That's absolutely gorgeous, I love old movado watches, I was debating buying one of their vintage chronos in an antiques shop a while back

That’s a good question! Cartier is a fashion brand that is weirdly also a quality brand, the idea wasn’t so unusual back then. For time immemorial charlatans have mass marketed crud to the public. Cartier came from a completely different culture. It was high fashion and it had to be good.

They’ve not always been the best, but they can reach horological heights.

I think I saw a DW on the pavement near the supermarket…

Different strokes for different folks. But my thing is... if you sell merchandise and also sell watches your a fashion watch, If you sell watches and happened to sell merch your a watch brand.

I've never seen Movado handbag or sunglasses.

I wear all three while strutting down the runway in the most daring inflatable jacket with trailing parachute cables.

I don't know very much about them, my jeweler carries them and the times that I've handled them they felt well made and I would definitely own one

All watches are fashion. Gucci is a fashion brand (in that they primarily make “fashion”). Movado is a watch brand (in that they primarily make “watches”). Even tool watches are fashion (think not? look at this forum deep enough, and you will realize that most of us pair our watches with our fit - even our “divers”). There are more accurate time telling machines than wrist watches (phones do a better job. Hell the Apple Watch does a better job). Hermes and Cartier are technically high “fashion” houses, but make better watches then most.

So, if Invicta is considered a watch brand and not a pure “fashion” brand, then I would put Movado in that space too…plus, honestly, a Movado watch is distinctive and arguably iconic.

Good topic and discussion. Smart watch people are on this app in general and replying to this particular thread. Less posts on "which one?" Or "is this watch too big on me?" That said, conincidently, my WRUW today was my mid 90's, blue grey sun-ray dialed ESQ Movado E5099 circa mid-1990's.

Only issue with old chronos is that many are el primero. Great but servicing isn’t the cheapest

I like my Movados. My vintage automatic and my ESQ. The ESQ has the same Swiss Ronda movement as Victorinox. A screw down crown and caseback

Beauties!

I never understood where the Movado hate and comparison to fashion brands. They have a long rich history dating back to 1881. Their museum design has won many awards and is a iconic example of Bauhaus/minimalist design. I think the hate is because they have many quartz watches in their product line and can be found pretty easily in retail malls/outlets. 2 fatal strikes in the watch "enthusiast" community.

I have 2 automatic (ETA 4hz movement) Movado's that I love. I hope in the future they lean more into mechanical movement watches. They have some great quartz models that would be amazing with a mechanical movement. So much potential here in this brand.