What do you think of Bremont?

Personally, I am not a big Bremont fan. IMHO they are trying to push themselves into a higher bracket via marketing and investment without paying their dues in terms of developing a unique brand proposition. Compare to another British brand, Christopher Ward, that has been slowly developing a brand reputation while gradually introducing more interesting/expensive pieces.

If you can look past their history, they make very solid good looking watches. Sadly, most are a little too large for me, but would love to see more around. They do take a big hit on the secondary market, so if you have the wrist for it and you can find a good used one, there are definitely worst values out there.

Honestly, I just look at Bremont as Breitling's unwanted stepsibling. They strike me as literally, strictly business .. cash grab. Even if they were in my budget, I'm not overexcited about them as I am about microbrands that are putting in the work, trying to make it brick by brick.

I like Bremont. Have considered picking up the H1 Supernova previously but just haven’t pulled the trigger yet. When I was at the boutique, I was offered 22% off the retail straightaway, so be sure to negotiate if you’re getting a new one.

I want to like, and have really tried to like, Bremont, but I just can’t. Their origin story and marketing really rubs me the wrong way; I mean, to the point it actually makes me angry.

The watches themselves are pretty good, quality-wise, but their bracelets are ludicrous and their general size and styling feels about 20 years out of date. To me they seem styled to appeal to the sort of overweight middle-aged men who like to watch documentaries about WWII tanks on the History Channel.

Ditto, being an older British Gent who likes documentaries on WW11 tanks on the history channel I'd really like to like Bremont.

The origin story, tho it's unimportant marketing bs seems really forced & unengaging. Why name a British company after a French farmer?! Strike one (the founders surnames is English, that'd be a far better name for an artisnal British watchmaker,the image they were after)

Their sizes are too big & styling just a bit off/try hard. Their triptych case MB ejection proof marketing fluff and nonsense, strike two

They're really neither one thing or the other - they try to play with the big boys using made up nearly new heritage and can't compete, but they're not a successful microbrand like Chris' Ward either. Their forced "history" just smacks of desperate marketing.

Don't get me wrong, I'd love to see them do well,I've considered one myself but they're very overpriced and I just can't force myself to fall in love with the brand 😢

I have nothing new to add. The name and origin story are corny, a la Daniel Wellington, and dubious. The watches are very large and both pricing and marketing are brash. I'd like to cheer for a newer entrant, but not this type.

I can’t like them as they sponsor the England rugby team 😳 yes I’m a petty welsh man 😂

Seriously though I’ve heard good things about the people running the brand and I’d like to see them do well.always good to see British watch brands flourish

I like their design but not enough to drop what they think their watches are worth

they sponsored nims purja and his team to summit 14 highest peak on 7 months. that story documented on netflix

Is it reputable? How do you define reputation. This is not a Swiss watch so it already falls down a notch and it's not 100 plus years old. But where does reputation fit in ownership? If this is reliability then yes I would say it's reliable, if reputation is recognition of your watch then most likely a no you may not get it. Compelling history..well this is always blown out of proportion with each brand. I liked the MB3 and the waterman Apex when I tried them on. However I didn't buy one.

Overpriced and IMO "meh" designs. But you get be in a SeCrEt cLuB 😂

From 2nd hand experience I heard very good things about their customer service, they seem to understand the importance of treating their customers well.

Sadly some of their designs are just not for me. There are a couple I keep an eye out for. But they are too pricey to buy brand new. 💰

At least their sponsorship is bang on, by sticking their name alongside the England Rugby team. So their target market appears to be a chubby white male who doesn't buy his own clothes, and likes to drink mid-range red wine while watching Top Gear with his collars up and sunglasses on his head, while the only adventure his Bremont watch will see is falling off a paddle board in Salcombe, while its wearer flaps around in an ill-fitting short wetsuit, as his privately-educated children laugh at him. And he enjoys this as it nearly forges a relationship with them. That's Bremont man. Think carefully.

The Chronofighter line with unique funky pushers is sort of on my list albeit way down there. THe pusher arrangement is the only attraction of the brand for me.

I want to like Bremont but the only model I have any interest in is the Solo. I look at the price bracket it's in & think why would I pay £3,600 for this watch when I could buy a Sinn 556 for £1,100? That & I actually prefer the Sinn.

Anyway, you buy what you like & want. Asking thousands of people their opinion will only lead to hesitation. 👍

I find their cod military heritage and extreme chunk-ness annoying tho if they made one I wanted I would overlook that, now their manufacturing in England, a movement they own, if not designed theey're putting the money where their mouth is but the value proposition is severly lacking at retail.....

Guys thank you so much for all your opinions.

Super cool to get so many helpful perspectives.

Their new in house movement watches are 40mm, just need a few more designs

I agree, I want their in-house movement to justify the pricing, but I don't really like those watches, although the 40mm diameter is better for me

I agree

A few watches to catch the eye. High quality. The MB 2 is lovely. I tried one on a few weeks ago and for 43mm it wears well, but is a thick old chunk. And I was going to buy it until I realised it doesn't have their in house movement, it's an ETA / Sellita and the price is just too much for that for me. The in house movement watches are 40mm but I am not loving the designs. Maybe a nice dress watch. Fresh designs may bring me to a purchase or a mb2 pre owned.

As for the history, there isn't a great deal yet, they need to age and to do that they have to sell watched to move forward which I feel they have done. I don't have strong opinions either way, they are still building the brand.

I keep looking at them while I'm browsing windows but nothing jumps out at me, a friend of mine has one and he's said he'll bring it in, I wonder if I actually hold one, try it on, feel how well built or not it is, it might change my mind, for the price they should be luxury, I think looking at them I'd rather spend the same sort of money on a ZeroWest!

Also that new integrated thing is a bit spud like

I want to offer a slightly different viewpoint.

It seems that Bremont really is a marmite brand, I have one, so that must put me on the like side. It is a club version of the Airco which I really like and it came with built in history. Last year, I did the tour of The Wing, was really impressed, it was interesting to see their build process and how much everyone believed in the brand.

My Airco has a modified ETA movement but then so does my old Omega Seamaster. I like their case designs, they are different but fortunately, they fit my wrist size. I am intrigued by the new in-house H1 movement and am considering the Fury as a future purchase. I have yet to try their service dept but apparently excellent. I think the appointment of Davide Cerrato bodes well for their future.

Leaving aside the fact that Bremont asks too much for what they offer, I refuse to support a company that thinks that it's fine to lie to its customers.

See: https://monochrome-watches.com/bremont-wright-flyer-story-bad-communication-in-house-movement/

I visited The Wing, their manufacturing facility last month. Really impressive place and a fantastic way to spend 3 hours. Their in-house manufacturing is really quite something.

The founders (Giles and Nick) have taken a back seat from the company since the introduction of the new CEO (Davide Cerrato - previous Head of Marketing, Design, and Product Development at Tudor), and i'm sure with the new leadership, the company will do well.

I would definitely buy a watch from them, however they have a long list of military connections and design influences which isn't really my style.

I like their watches because they are a bit different. They could do better on the marketing and the designs (the new 302s and 502s sticking with the fauxtina? the dated-looking handsets? the ... cufflinks?), but I like the brand overall. The Waterman models are cool, the blue/green S302 is a nice color combo you don't see much, and the Vulcan monopusher with the skeleton hands is sweet!

I have an MB 1.5, which was an LE they did early on for a watch group. It's a rugged watch with a good party story about the ejection seat stuff, but the dial does feel a bit like what it is: a first-effort design that was never refined.

Thanks for bagging on them here, however, because the pre-owned prices continue to fall! ;-)

For what it's worth in the realm of positive comments, I bought a pre-owned one on holiday impulse yesterday!! It was on consignment at a jewelery store.

My Story:

I was looking to buy something NEW for myself as an end of year gift. Some of the things/complications I wanted that I don't own today: GMT & Chronograph.

When I stepped onto the store I browsed Bremont's current stuff but nothing appealed to me, even after trying on a few. Though - wow the build quality was the thing that stood out to me along with the unique case shape/design. Off-putting though, I will say that the price tag for new pieces was waaay over my budget, especially for a brand I haven't spent too much time researching.

Then I stumbled on this 43mm tank that had it all, at a a crazy secondary price (that landed me in back my budget!). Very few marks on the watch worth obsessing about for the price (again, 55% off a new one of similar new pieces). It had such a unique dial (Chronograph Dials at 12 and 6, with great finishing details), a sweet rotating internal bezel with a crown that clicked at each 24 hour point, super thick latte brownleather strap with a solid butterfly deployment. I even bought a second blue/gray suede strap for another look...

This is just unlike anything I've seen before... you know the feeling... it spoke to me. This beats getting a new Marathon GSAR Anthracite I have been obsessed about for last year... by a long shot. Give Bremont a decent look... chunky military, pilot, chronograph, traveler... ✅️

I keep looking at Bremont. But can’t seem to want one