I have witnessed some jackass behaviour of customers who have come in when I have happened to be nearby....aggressive and rude...especially when Rolex is involved. I think ultimately you need to find a dealer who loves watches and is not just there for a paycheck. My sincere love of watches is infectious and the buying experience should be a joy.
Gosh...maybe I've lucky but my watch experiences have been mostly first-rate. I've built relationships with 6 or 7 ADs. They know me, know I know watches, and know what I like. Some I joke with and some are more serious, but all treat me very well. It's what I expect but I treat them well and am kind, respectful and friendly. Often you get what you give.
I went to Cartier in London and they were snooty and I walked right out. I went to another upscale AD in London and the salesman put on a mask when I walked in and I turned around and walked out. These were the exceptions. Ordering a watch in the mail doesn't interest me at all.
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