Generally either direction, EXCEPT when going past midnight! Some watches are not designed to move past midnight of there is a day date complication. Some are OK with it, and are designed for it, but others are not.
Also, there's a whole thing about not setting the time when the watch is between about 9 pm and 3 am, so as not to stress the mechanism moving dates and days, if present.
Marc originally designed these with the intent of upping the watches by Seiko. For example, an SKX, but with aligned indices, hacking and winding, sapphire crystal, etc. So they are built at least to that level.
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