Tag is still balancing the name on Heuer (Monaco, with endless iterations). The company looks confused, coming up with way to much quartz, smarts, etc.
They are going down from a luxury company to a consumers electronics profile, with sprinkles of Autavia, reviving Monaco and Carrera.
Personally I just like the steel bezel Aquaracer (out of production). The titanium is a disappointment, it looks cheap in real life, and with caliber 5 on it, it is way to expensive for what it offers.
Would I buy a Tag? No
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