Glad Theo and Harris aren’t getting many mentions here. Talk about a bunch of arrogant little jerks. They realize they are in front of a camera right?
The longer I'm in the hobby the less and less I really watch these videos unless it's a special feature like a tour of a factory or an interview with a designer or CEO or something. I'd rather just buy watch books and go to shows and learn about other watches from meet-ups. This also helps with this constant influx of watches floating in my head that I don't need, helps with avoiding hype and buzz and reflecting more on what I actually like. I think this helps me engage with the hobby in other ways than just pure consumerism and needing to have the thing and thinking more about why I find watches and watch companies interesting.
He is transparent about this to be fair! And it's not like I expect any business to do any different. But yeah . . . I get what you're saying. I think it's the same with how we all get any information these days though . . . you can't just rely on one source. One video might have killer history, one might do factory deep dives, another will just be pure sass and entertainment, and another will have killer photos and actual week on the wrist reports. No one influencer or media outlet should be the determining factor in buying a watch . . . or anything for that matter.
I wish Marcus has been on more on About Effing Time! More of a "man of the people" vibe which was kind of missing . . . b/c you have some very established media folks + the watch designer/brand owner son of a billionaire.
I think it's perfectly fine for influencers to have partnerships and be sponsored and to sell watches so long as they are transparent about this. Some are and some aren't. I watch Teddy knowing that he has his own retail store (both virtual and now brick and mortar), but he's also not hiding that. He's also one of the few producing certain types of content like watch factory/headquarter tours and has a level of production polish that is rare in the space.
That said, I love the approachable vibe and humor of You'reTerrific.
I CANNOT STAND TGV. Something about his vibe just rubs me the wrong way . . . like it's not anything I can really back up, but we all just don't trust someone in life based on knee-jerk/instinctual response. I respect his hustle and I'm sure he's fine, but I feel like that "hmm, I dunno about this guy" factor prob made him not a great fit for his very short tenure at the Watchbox in addition to him just having a very different approach to say someone like T. Mosso.
The Watchmaker's Apprentice (about Roger Smith's apprenticeship with George Daniels)
Keeper of Time - wonderful doc that surveys several watchmakers (and also some adjacent work like those working with automata)
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