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Hi mate,
Reasons I went the dealer route:
I refuse to play Rolex's games with their boutiques, ADs and the so called waiting list BS.
It's my money and I don't see why I have to "grovel" to gain the utility of my purchase.
Rolex's so called "demand" is also faux and is mostly generated by these ADs holding back inventory.
The price delta between the dealer and retail has been reducing and is a more palatable point.
According to the dealer that I bought this from, there is little action from actual buyers buying Rollies. Most of the traders / dealers are selling amongst themselves to ensure they don't start building on inventory which they can't move quickly.
I've been in technical sales at various positions for almost 20 years and I have never seen a brand lose their goodwill like Rolex is. They may have the lion's share of the global market for watches but they'd be well to heed the example of a brand called Nokia who once ruled the cellular world.
Customers make a brand
Not waiting lists.
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