Use the "under-tuck" technique (looks like you have a video for it in comments). Then you'll only have one layer of strap under the caseback and won't have that excess sticking out of the side of your wrist. I'd never wear a NATO any other way. A buddy of mine (former Marine) put me onto this method & told me this is actually the "correct" way to wear a NATO.
The "pinkie rule" (being able to slide your little finger between band and wrist) works very well for me. I've never noticed huge changes in fit during the day, and I'm in Florida, constantly going back and forth from the hot, humid outdoors to interiors with seemingly all of the air conditioning thermostats set to "kill."
Just materials, labor and energy? Probably around $200-300. Add in advertising costs, shipping costs, overhead and that would bump to maybe $1,000 for a luxury brand.
Ah, but add on top of that the "intangibles" of brand history & status, artificial scarcity/exclusivity, along with a strong dose of good old-fashioned elitism...well there's where the prices skyrocket. 💸
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