I work for an AD in Australia for a couple of watch brands. One of them being Baumé and Mercier. I’m kind of curious what the watch community especially us in this forum have thoughts on Baumé and Mercier. It was a brand foreign to me until I started working this job. They have some cool stuff like the Riveria and the Clifton sharing the in house Baumatic movement (a repackaged IWC movement), and their Hamptons being redesigned Cartier Tanks, but the brands lacks identity to me.
To me, they have some interesting watches, but I have some problems with the watches as well. The Classima is a classy look and is a nice entry level range, but it doesn’t strike out much with its own identity and looks like a typical fashion watch with better finishing. I do love the Classima Chronograph, but the 42mm case size is intimating for my wrist. The Hampton is just a repackaged Tank and to me lacks brand identity. The Riveria is pretty cool and I really like the bold designs of it. However, I don’t really know what they’re trying to do with their flagship brand, the Clifton. It looks good, but you need more than good for a watch that cost well over 3.5k USD.
I’m currently thinking of getting the Riveria 39mm for myself in the stainless steel band, right now on the fence about it. What are my fellow crunchers thoughts?