What are our Crunchers thoughts on Baumé and Mercier

I work for an AD in Australia for a couple of watch brands. One of them being Baumé and Mercier. I’m kind of curious what the watch community especially us in this forum have thoughts on Baumé and Mercier. It was a brand foreign to me until I started working this job. They have some cool stuff like the Riveria and the Clifton sharing the in house Baumatic movement (a repackaged IWC movement), and their Hamptons being redesigned Cartier Tanks, but the brands lacks identity to me.

To me, they have some interesting watches, but I have some problems with the watches as well. The Classima is a classy look and is a nice entry level range, but it doesn’t strike out much with its own identity and looks like a typical fashion watch with better finishing. I do love the Classima Chronograph, but the 42mm case size is intimating for my wrist. The Hampton is just a repackaged Tank and to me lacks brand identity. The Riveria is pretty cool and I really like the bold designs of it. However, I don’t really know what they’re trying to do with their flagship brand, the Clifton. It looks good, but you need more than good for a watch that cost well over 3.5k USD.

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I’m currently thinking of getting the Riveria 39mm for myself in the stainless steel band, right now on the fence about it. What are my fellow crunchers thoughts?

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Love the Riviera and Hampton!

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Looks like I'll go first. They seem to make good quality watches and the classima chronograph looks gorgeous.

However each of the watches looks similar to anouther companies flagship. I.e the Clifton looks like a cartier tank, the classima chronograph looks like the iwc portofino chronograph, the riveria little bit like the chopped alpine etc to the point the collection, just looks like a pile of homages.

At that price point I'd opt for the original in most cases. But I appreciate the they do look nice and are definitely offee a wide range of affordable luxury watches.

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Brietside

Looks like I'll go first. They seem to make good quality watches and the classima chronograph looks gorgeous.

However each of the watches looks similar to anouther companies flagship. I.e the Clifton looks like a cartier tank, the classima chronograph looks like the iwc portofino chronograph, the riveria little bit like the chopped alpine etc to the point the collection, just looks like a pile of homages.

At that price point I'd opt for the original in most cases. But I appreciate the they do look nice and are definitely offee a wide range of affordable luxury watches.

Yeah I have similar feelings to this too. They are some nice watches, but there’s nothing that stands out to me aside from the Riveria as being a Baumé and Mercier watch. Longines has the conquest and hydro conquest as their entry level (and Le Grande Classqiue and Dolce Vita for female watches), and those are staples of the brands identity. Their Spirit line goes back to their roots in aviation, their revival of the Legend Diver is one of the best watches to get from them to have a distinct look, and the master collection have some really unique looking pieces.

I don’t necessarily like Tag Heuer, but they have a very big presence in the entry luxury market and the Monaco and all their chronographs takes pride in their racing heritage. They use this as their main key selling point and marketing strategy.

I don’t like the designs for some of the Rado watches, but they are the master of materials, being the first company to use a sapphire crystal and using ceramics in their watches. Gives them a real distinct look, and the revival of the Captain cook is arguably one of the best diver watches under $2500.

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skyblue

Love the Riviera and Hampton!

Yeah, I went from a hater, to a maybe, to quite liking the riviera. Staff discount does helps too 😂

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Luckyyy

Yeah I have similar feelings to this too. They are some nice watches, but there’s nothing that stands out to me aside from the Riveria as being a Baumé and Mercier watch. Longines has the conquest and hydro conquest as their entry level (and Le Grande Classqiue and Dolce Vita for female watches), and those are staples of the brands identity. Their Spirit line goes back to their roots in aviation, their revival of the Legend Diver is one of the best watches to get from them to have a distinct look, and the master collection have some really unique looking pieces.

I don’t necessarily like Tag Heuer, but they have a very big presence in the entry luxury market and the Monaco and all their chronographs takes pride in their racing heritage. They use this as their main key selling point and marketing strategy.

I don’t like the designs for some of the Rado watches, but they are the master of materials, being the first company to use a sapphire crystal and using ceramics in their watches. Gives them a real distinct look, and the revival of the Captain cook is arguably one of the best diver watches under $2500.

Totally agree with everything you just said! It's just missing their own iconic watch.... Maybe someone working over reads this and decides to pull a few all nighters to make one 😁

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I like the Riviera line, but it is not my brand.

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Brietside

Totally agree with everything you just said! It's just missing their own iconic watch.... Maybe someone working over reads this and decides to pull a few all nighters to make one 😁

They should make a limited edition Riveria partnered with Shelby Motors. That would be interesting. They should also hire me for their marketing ahahaha 😂

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I love their watches but I would not pay MSRP. You find them heavily discounted on eBay.

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I think it's a strong overlooked entry level premium brand. It might be rooted to their old models, which didn't looke great in my opinion.

But since few years B&M made a phenomensl come back by redisigning the Riviera.

The only thing that disappoints me is on their see thrugh dials, where they just simply put two plastic pins between 2 and 3 and between 8 and 9. It's for fixing the dial on the case, but they made it quite "easy". Other brands solved this much more elegant.

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Anyway I think it's a great alternative to the IWC Ingenieur.

Although I like the Hamptons line, B&M jas still a too small or too unclear product policy to get a clear brand shape.

But I would always consider them as an alternative to other more expensive watches.

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Brietside

Looks like I'll go first. They seem to make good quality watches and the classima chronograph looks gorgeous.

However each of the watches looks similar to anouther companies flagship. I.e the Clifton looks like a cartier tank, the classima chronograph looks like the iwc portofino chronograph, the riveria little bit like the chopped alpine etc to the point the collection, just looks like a pile of homages.

At that price point I'd opt for the original in most cases. But I appreciate the they do look nice and are definitely offee a wide range of affordable luxury watches.

Riviera has been released in 1973 and I thought it was one of the first integrated watches. A precursor, then. But maybe I am mistaken.

The Clifton has a round case and looks very classy. You probably have the Hampton in mind. It is rectangular and yet, to me, it doesn’t look like a Cartier Tank. On the other hand, it occurs to me the Longine DolceVita looks very close to the Tank