This is the new watch by Avoirdupois, which is fully made in the U.S.A.

I don’t care much for the look, but the fact that this is entirely made in the U.S. is pretty exciting! Do you think American watchmaking will ever see a comeback? R.G.M. has been making some incredible stuff. What are your thoughts on the new Force Majeure?

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Link: https://timeandtidewatches.com/the-avoirdupois-force-majeure-is-engineered-and-manufactured-in-manhattan-with-an-in-house-movement-entirely-made-in-the-usa/

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It's not terrible and it's not boring. Yes, I'm damning with faint praise. The indices are odd all around, although I mean that in a good way for the main ones. The bracelet scalloping is really weird too. I dig the case shape and the size seems good. I wouldn't have gone for a black dial. I do like how they did the case back with some modesty instead of just having all the guts out there to be seen.

Thin! Thank God, it's thin!

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$12000, looks good though especially on the reverse.

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That has to be the most pedantic brand name I've ever seen, even if it may be an attempt at a play on word. I hate it.

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PoorMansRolex

It's not terrible and it's not boring. Yes, I'm damning with faint praise. The indices are odd all around, although I mean that in a good way for the main ones. The bracelet scalloping is really weird too. I dig the case shape and the size seems good. I wouldn't have gone for a black dial. I do like how they did the case back with some modesty instead of just having all the guts out there to be seen.

Thin! Thank God, it's thin!

Well said. I mostly agree on all points.

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benandwatch

$12000, looks good though especially on the reverse.

Yeah, steep. You seem to pay a premium for anything made in the U.S. these days.

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I’m down Made in the USA for it but $12k is out of mine (and a lot of people’s) budget for a watch

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You will never be able to buy an affordable watch manufactured in the United States until there is some breakthrough in how watches are assembled or how parts are made. You may be able to buy a limited run very expensive watch.

A furniture maker producing a watch is interesting but it is likely not a trend.

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Hmmm. Wonder if with the equipment built they would start selling cases & movements to US micros and such

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I like to at least see an attempt at 100% US made, but the sad truth, as, others have pointed out, just costs too dang much too be 100% made in US at the current time.

Who knows in 10-15 years we might see fruits of this?

In other news, this intrigues me...

https://www.veteranswatchmakerinitiative.org/

Should I ever be unable to continue current career paths due to injury, or age (more likely 😂), this would be a serious contender.

Any other peeps know anyone who might be interested, pretty sure this counts as a GI Bill school FYI.

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It’s an interesting design and I hope they achieve some success and continue but I’m not the demographic for a $12k watch. I hope they do well and help usher in more American manufacturing.

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Magstime

Hmmm. Wonder if with the equipment built they would start selling cases & movements to US micros and such

I was wondering the same thing. Seems like such a waste to only make a limited run of 550 of those movements. What kind of cost went into R&D and manufacturing? Not cheap here in the U.S.

Maybe there’s a plan is to supply them in the future? Who knows.

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solidyetti

I like to at least see an attempt at 100% US made, but the sad truth, as, others have pointed out, just costs too dang much too be 100% made in US at the current time.

Who knows in 10-15 years we might see fruits of this?

In other news, this intrigues me...

https://www.veteranswatchmakerinitiative.org/

Should I ever be unable to continue current career paths due to injury, or age (more likely 😂), this would be a serious contender.

Any other peeps know anyone who might be interested, pretty sure this counts as a GI Bill school FYI.

In other news, this intrigues me... https://www.veteranswatchmakerinitiative.org/

I’ve looked into that before. I saw an article about it on some vet forum. It’s interesting.

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I like the watch, as on a lot. However, a $12k watch is backed up by what exactly?

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Aurelian

You will never be able to buy an affordable watch manufactured in the United States until there is some breakthrough in how watches are assembled or how parts are made. You may be able to buy a limited run very expensive watch.

A furniture maker producing a watch is interesting but it is likely not a trend.

You will never be able to buy an affordable watch manufactured in the United States until there is some breakthrough in how watches are assembled or how parts are made. You may be able to buy a limited run very expensive watch.

Only plebs will never be able.

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Kidding! I agree. The cost would have to come down exponentially.

This is a new movement, though. I’m sure a lot of money went into it. Most new things are expensive at first to recoup that cost. Look how expensive the first quartz watches were. Not saying that a mechanical movement like this will ever be cheap but I’d think once they streamline it, the costs could come down.

Also, I’m an idiot. I could be completely wrong. 😆

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hbein2022

I like the watch, as on a lot. However, a $12k watch is backed up by what exactly?

Hopes and dreams? I couldn’t say. I wonder what kind of warranty they provide.

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Buzz, your girlfriend... WOOF!

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I’d maybe consider one at half the price, but I like it overall

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complication

You're right that it's a pretty awful looking watch. Good lord.

In terms of US watchmaking, I've been interested with the team that Long Island Watch have been working with to produce their US-made models. Have seen some interesting videos on their channel.

I'd second this.

I've also wanted to reach out to Ares Watches. See if they would consider an Ameriquartz or something along those lines in their Field-1. Case is made in Ogden by hand apparently.

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Reminds me of early 70s cushion case Omegas.

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That is awful, These people run out of taste with all the money or what?!?!

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Riverside

Horrible case, and the rest it's not Horrible, but nothing to offer, nothing new, completely boring, I don't want that even as a gift.

nothing to offer, nothing new

It has a completely new movement. That’s at least something.

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So lovely to read everyone bashing it as awful. Yet it’s different. But they bash a company that produces something that looks like a Sub or Speedmaster or other iconic design too.

What do you want them to do?

It has style and design and does hearken back to cushion cases of the 70s actually.

It is priced too highly I feel but that does not mean it’s a horrendous looking watch. Horrendous watches are typically well over $100k and often worn by world class athletes.

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Looks good to me! Only two issues: cost and name.

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I like the idea of a made in USA Watch been hoping to get one on the wrist but that is definitely to steep on price kinda like the look 🧐

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Predneck

So lovely to read everyone bashing it as awful. Yet it’s different. But they bash a company that produces something that looks like a Sub or Speedmaster or other iconic design too.

What do you want them to do?

It has style and design and does hearken back to cushion cases of the 70s actually.

It is priced too highly I feel but that does not mean it’s a horrendous looking watch. Horrendous watches are typically well over $100k and often worn by world class athletes.

It’s a beautiful unique photo of a watch for sure and I love the possible accomplishment, but can you seriously consider buying a luxury watch from a company called “To Have Some Peas” with a model name written on the case that says “go poop”? Sure, you’re probably safe if no one around you reads french, but until I see it on WRUW, I’m going to believe this is actually an April fools joke.

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cyberbillp

Don't tell Shinola that.

Shinola just assemble the movements. Only a few brands actually manufucature movements in the US.

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arbeck

I'm not 100% sold on this being true, though it depends on what you consider affordable and how much you'd be willing to pay. I think it's likely true, just because most people won't pay a big premium to get something Made in USA. Brands have tried having two versions of their products side by side with one MiUSA and one not, but otherwise identical and customers almost always buy the cheaper version.

Fine Timepiece solutions has a 2824 Mechanical clone (the Americhron). It's designed and assembled in the USA, but still has a lot of its parts made in India. It wouldn't be impossible to make the parts for it in the USA, though it would bump the cost signifigantly.

Now the question is affordability. Someone like VAER makes a USA assembled watch with a Miyota movement for $600. A Sellita movement would probably make that more like $800. And I assume an American made movement would bump the price to at least $1000. Making any other parts that aren't USA sourced would probably add at least another a couple hundred. So you're now talking $1200 for a watch that feels identical to the $600 version. I'd still call $1200 fairly affordable for a mechanical watch, but I'm not sure people would pay an extra $600 just to get the Made in USA stamp.

A more interesting case would be someone like Monta. They're selling super well finished and built watches for around 2k with Swiss Movements. Could you do it for $2500 and have it all done in America? Would people buy it?

Weiss was doing it for about 3.5k a few years back, but doesn’t seem like it was sustainable and has only been selling American assembled watches recently.

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Kalsota

Weiss used to manufacture watches completely in California for $2,500. Why do people keep saying stuff like "oh, it's made in USA, has to be expensive"? No.

Weiss used some swiss made parts and couldn’t legally print “Made In USA.”

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I’m not sure if that has changed since they’ve relocated but their prices sure have.

Yea Cameron said it was too expensive manufacture in USA then sell at those prices.

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My first thought was Adipocere. I don't think they would be flattered. Seriously I could get my dream watch for less than that.

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Great watch nice to see american made ..however the company has NO history ..so in my mind its a bit of a gamble ..