DATA NERDS REJOICE!
Just sharing something I found, and though was a bit interesting. As a fellow data, graph, number nerd, I really do enjoy stuff like this. Enjoy!
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KairosChrono
Time is: beautiful, precious, short, relative, cruel, and waits for no one.
Newport Beach, CA, USA
Member since
Last active: 3 min ago
8.50” / 21.59 cm
Most of my watches are in the “others” area.😐
Most of my watches are in the “others” area.😐
🤣 don't worry, you're not alone, so are mine 😅
Cartier really is flying high lately. I love it.
Richard mille should not be that high lol, should be down where Hublot is
It’s weird how it takes numbers 2 to 7 to as up as num. 1 🤯
Similar to my comment on another post the other day: Funny how totally Swiss and European biased (bordering on high nosed condescending) this pie chart is, lumping the other significant brands as "Others". Guess they lumped those brands that almost destroyed them in the 70s, as the brands "that shall not be named". Hehehe...
Similar to my comment on another post the other day: Funny how totally Swiss and European biased (bordering on high nosed condescending) this pie chart is, lumping the other significant brands as "Others". Guess they lumped those brands that almost destroyed them in the 70s, as the brands "that shall not be named". Hehehe...
SEIKO JOINS THE CHAT... 😎🤣
SEIKO JOINS THE CHAT... 😎🤣
On contraire, monsieur...
Similar to my comment on another post the other day: Funny how totally Swiss and European biased (bordering on high nosed condescending) this pie chart is, lumping the other significant brands as "Others". Guess they lumped those brands that almost destroyed them in the 70s, as the brands "that shall not be named". Hehehe...
Well…it’s a chart about the SWISS watch industry…
Is this share by revenue $ or units sold??
Similar to my comment on another post the other day: Funny how totally Swiss and European biased (bordering on high nosed condescending) this pie chart is, lumping the other significant brands as "Others". Guess they lumped those brands that almost destroyed them in the 70s, as the brands "that shall not be named". Hehehe...
Err… it’s a Swiss Watch chart and Other is everyone from JLC and below in terms of market share. Don’t read things into this that are not there.
SEIKO JOINS THE CHAT... 😎🤣
Swiss watch chart
What part of Switzerland does Japan reside in?
In before - where are the German, US, UK, etc… brands
Richard mille should not be that high lol, should be down where Hublot is
Based on what? These are the numbers.
Wow I would have thought Tissot was much larger. At least much larger than Longines!!
Wow I would have thought Tissot was much larger. At least much larger than Longines!!
Based on what? These are the numbers.
This is just another graphic taken from the Morgan Stanley annual exercise. You can actually track these for around a decade.
You live in the UK...The Swiss brand MIDO is sold mostly in Latin America. They are rare in the USA-- while any pawn shop has stacks of them here (currently living in Mexico). I did see more Longines in the UK--- Some brands are regional- I think the explanation is that Longines sponsors equestrian and other commonwealth games - lived in East Midlands not too long ago (Hinckley right behind the Triumph Factory). Also take into consideration that the market share is based on $ sales not # of time pieces and the average Longines tend to be at least 2x the price of a Tissot PRX. But again... Longines even in California is not readily seen (neither is Mido btw). I bet you can find Tissot in Primark 🙂 ---Yes I think I have heard of the internet machine -- I use the google fuction all the time. Cheers 🙂
Lived near the Triumph factory! That's awesome, done the factory tour and big fan of them 👏🏻👏🏻🏍️
Geez, have a sense of humor. 😱 I was just piggy backing of the comment about almost running them out of business, which SEIKO almost did during the quartz boom... But anyways, I don't want to trigger anymore people that take things too seriously. 😎👍
This chart gets shown quite regularly in various shapes and forms, sometimes in the original Morgan Stanley format - and people still don’t understand what it means and what it shows. These reports have been running for around a decade. What you are taking about is now ancient history, and the damage has already been felt. The structure(s) of the Swiss watch industry today is a result of the reshuffling of the 70s and 80s partly down to quartz, and partly down to other economic factors. These are tracking 21st century Swiss watch growth and turnover. The horse, as they say, has bolted.
This chart gets shown quite regularly in various shapes and forms, sometimes in the original Morgan Stanley format - and people still don’t understand what it means and what it shows. These reports have been running for around a decade. What you are taking about is now ancient history, and the damage has already been felt. The structure(s) of the Swiss watch industry today is a result of the reshuffling of the 70s and 80s partly down to quartz, and partly down to other economic factors. These are tracking 21st century Swiss watch growth and turnover. The horse, as they say, has bolted.
You didn't have many friends growing up, did you??? You know, those that used to make irrelevant, stupid comments, and you would just go along with them, just to keep the good times going and have some fun. I appreciate the lesson (already knew it though). 😎👍
Based on what? These are the numbers.
JC, can't you understand that people can have thoughts about the list, or share some opinion about it ? Has nothing to do with the accuracy of that ranking.BTW , Ty for clarifying the Seiko nationality
Thanks!
Linking to the full report in case anyone else is interested: https://revolutionwatch.com/morgan-stanley-luxeconsult-2024/
SEIKO JOINS THE CHAT... 😎🤣
Seiko has numbers too.
What I see online is that in 2022 Casio generated $1.9B in revenue, Seiko Group generated $1.7B in revenue and Timex did $1.4B in 2023.
Rolex generated $9.7B in revenue.
Is this share by revenue $ or units sold??
Revenue.
In units sold Swatch (the brand not the group) outsells Rolex almost 5 to 1 with 5.8 million watches sold in 2023 (compared to 1.2 mil for the crown).
Tissot (3.1mm) and Longines (1.6mm) also move more units than Rolex.
The only other brands that come even close are Cartier (660k) and Omega (570k). Tag (390k) and Tudor (255k) are the only other Swiss brands that break the quarter mil mark. The ninth highest selling in units is, of all brands, Gucci! Breitling rounds out the top 10 at 178k.
Casio, Seiko and Citizen don't release their numbers but probably dwarf all of these other than Swatch.
JC, can't you understand that people can have thoughts about the list, or share some opinion about it ? Has nothing to do with the accuracy of that ranking.BTW , Ty for clarifying the Seiko nationality
X position is not where I thought it would be - ok, based on what? It’s a simple question. Why do they have that opinion? They’ve shared an opinion, now they can be challenged. What’s your point? That is your point. Right… good talk.
People need to be told that Seiko won’t appear in a Swiss Watch chart every time these charts appear.
Someone should take this information and put it into a poll, because that's what WC needs now, polls.
So you’ve just proved my point. Just because you don’t see it doesn’t mean it gets sold. These are the numbers - unless you want to pretend they are not real, and that’s a stance you can take. I don’t see x doesn’t mean anything.
That’s correct Porthole -you’re totally and absolutely 110% right. What you don’t see you don’t know! Never argued against your post mate! You simply asked me on what basis was my surprise and I replied by simple consumer perception, which is a valid reason. It’s okay to be surprised by marketing/sales reports porthole. It’s okay. I could also add that I’m surprised Hamilton is not higher on the list—- Considering I see them everywhere in the retail and aftermarket space on three continents. Have a great evening.
JC, can't you understand that people can have thoughts about the list, or share some opinion about it ? Has nothing to do with the accuracy of that ranking.BTW , Ty for clarifying the Seiko nationality
I have 51 rounds around the Sun - buttloads of marketing experience — though my specialty has been manufacturing I understand marketing 😂😂 I own about 60 time pieces from $10 to 10K. But I guess it’s inappropriate for me to be surprised once in a while! 😂😂
Based on what? These are the numbers.
Are they? I have always wondered where they come from. I spent about an hour trying to find out what the rough methodology behind the estimates is but with limited to no success. There are numbers for exports but according to the site they are consolidated
There are also annual reports, press releases, investor calls and other sources of information but it would be nice to know what's used where. I cannot find the full report anywhere either. All that isn't necessarily a red flag, they may have good reason for keeping the methodology secret, but if there is I wouldn't know it. For what it's worth, there is a 6 billion difference between the 2023 exports and the Morgan Stanley report's wholesale value. Now those are not necessarily the same thing but, based on the admittedly limited time I spent looking at the report and the content based on it, it seems to me that far too often this report is taken as gospel. Not saying Richard Mille is number 67, the numbers are surely indicative, but reporting an X% growth is only meaningful if there is uncertainty that amounts to (significantly) less than X% of the same quantity. Whereever the numbers come from and however (in)accurate they may be, reporting an estimate without a confidence band is a poor practice.
Lived near the Triumph factory! That's awesome, done the factory tour and big fan of them 👏🏻👏🏻🏍️
I cry when I leave the UK — every time—- the spirit And the people are 🥰🥰🥰
Is this share by revenue $ or units sold??
As you can see in the second photo these figures, are millions of CHF (Franc Suisse).
Are they? I have always wondered where they come from. I spent about an hour trying to find out what the rough methodology behind the estimates is but with limited to no success. There are numbers for exports but according to the site they are consolidated
There are also annual reports, press releases, investor calls and other sources of information but it would be nice to know what's used where. I cannot find the full report anywhere either. All that isn't necessarily a red flag, they may have good reason for keeping the methodology secret, but if there is I wouldn't know it. For what it's worth, there is a 6 billion difference between the 2023 exports and the Morgan Stanley report's wholesale value. Now those are not necessarily the same thing but, based on the admittedly limited time I spent looking at the report and the content based on it, it seems to me that far too often this report is taken as gospel. Not saying Richard Mille is number 67, the numbers are surely indicative, but reporting an X% growth is only meaningful if there is uncertainty that amounts to (significantly) less than X% of the same quantity. Whereever the numbers come from and however (in)accurate they may be, reporting an estimate without a confidence band is a poor practice.
LuxeConsult and Morgan Stanley have been making these reports for nigh on a decade. It is not a free product.