Why do watch brands make watches without logos, and do you like them?

Because they look better and I love them. Most of my watches have very discreet branding. I wish cars were made without logos and nameplates.

I still want a logo on dial 🤣🤣🤣

I would say this is about insecurity about status and one's ability to discern quality, but perhaps I should ask your rationale.

More importantly, how much crummier would that top image look with IWC stamped on the dial?

I just feel the dial is quite empty without a few characters on it, a short brand name (5 or 6) letters like SEIKO or ZENITH with the word Automatic at 6 o’clock would be perfect for me. And for me Stowa logo way better than IWC Logo because it has 5 letters 🤣🤣🤣

Yeah, totally agreed 🤗🤗🤗

I love no logo’s myself…

My clothing have no logos preferred the simplicity and let the product speak for itself instead of pre conceived notion or narrative by the logo or branding …

When I build my mods I try to get dials without logos and hide my logo like an Easter egg lol… it’s more fun that way 😁

The example you've used is a "flieger" based on the WW2 "Beobachtungsuhr" (B-Uhr) of the Luftwaffe. These generally did not have any branding on the dial. They were made by IWC, A. Lange & Sohne, Wempe, Laco and Stowa. Of these 5, currently 3 make B-Uhr-style watches - Laco, Stowa and IWC. IWC mostly reinterprets the design, while Stowa and Laco basically copy the dial and hand design 1:1, so in their case, offering variants with a sterile dial is a nod to the original watch.

I’d welcome a minimized or no logo trend across the board with most non healthcare-related items.

I actually like promoting the brand. From Omega to Casio. 99%(guess) of people don’t notice or care about what watch you are wearing much less the name. For those that do it’s a conversation piece now with another watch enthusiast.

I think for Laco it’s just fine since they kind of invented that whole look with their fleigers

If it's discreet, I don't mind a logo. Some, nowadays, are out of control. A sterile dial just looks clean. If anyone notices the watch, they see the watch not the brand. The watch should be the statement not the brand name. Logos interfere with the beauty of the timepiece.

For the flieger watches... i absolutely love no logos. I believe it's more authentic to not have a logo on a flieger.

I have built a couple watches from parts, and they have no logo. I usually get dials from eBay and Ali Express, and I'd rather have a sterile dial than represent some other company who had nothing to do with my watch's assembly.

I don't make my own dials, and I know some companies will let you add your own logo, but I don't really care about making a brand name for myself.

The Benrus Type 1 is devoid of branding keeping true to the milspec.

Sterile dial look boring and incomplete. I like when the watch proudly pronounce that it's an automatic, has a nice shiny logo and some personality.

Some people like eating plain oatmeal in the morning and that's fine but It ain't as fun as crepes and Nutella with a dash of ice cream and some fruit😂

Im Team Yes to no logos as an option only. Some people will enjoy logos ("heck lets make money", Signed, X company) so keep those as well. Im a capitalist, I guess. However, Fleigers def no logos.

I hate waffles 😌.

Also it's not about the branding and marketing, it's about having a complete look and to me personally an empty dial is, in most cases, equal to an incomplete dial.

Talking about marketing, you have a watch with a big Snapple logo on it so.... 🤔

But I do see and acknowledge your view and there is nothing wrong with it, it's just that's it different from the one I have and that's fine, each to it's own. 🍻

Fliegers looks dull with a logo.

I do like it myself although I don't have any watches that have no text

There are no problems at all with cars. If you order a car from the factory, most manufacturers have a section “Do you need nameplates” and which ones, i.e. Some can be removed and some can be left. but most often this is associated with operation, for example, in areas where the atmosphere is unfavorable, the first thing that occurs is rotting of the body in the places where the nameplates are attached. this option is as old as time. But with the clock it’s not so simple. By ordering a watch directly from the manufacturer and indicating that you want to get a non-branded version, your chances are 50/50 because often the manufacturer, even under fictitious pretexts, wants you to go and advertise its products on your wrist, there are, of course, completely understandable reasons, but more often what happens is that they don’t care what you want. If this moment for this purchase is important to me, I refuse to purchase, Sometimes I don’t care or the watch is purchased for sale or for other reasons.

companies should pay you for advertising on your wrist :) but there’s no problem at all if you like it and it’s free :)

Christopher Ward initially toyed with releasing its watches without a brand name, and then plumped for CW in long form. That was more than 15 years ago.

It’s since transitioned to the minimal twin flags. It’s taken CW time because it wanted to wait and see if its approach raised legal challenges. It didn’t, so now it’s all in on the new approach (which I like).

I prefer dials with less text. If follows that Rolex with its scrolling Star Wars movie intro above the 6 and ROLEX ROLEX ROLEX all around the rehaut is a bit much for my taste. It’s nice to wear a watch that whispers rather than shouts.

Depends on the watch and dial spacing on some dials adding text and a logo can add something for the eyes to go to which is needed on already busy dials I think logos aren’t needed because they can make a fail to busy

let everyone do what they want. It's good to have a choice. but for me, things without a brand are the main choice and there are a lot of reasons for this, not least from this list, I don’t get paid for advertising, and branded things look like cheap and many more reasons.

I must say that I much prefer a minimalist dial as well is my personal preference..!!🕰️but mind you I’m a love of vintage inspired time pieces at the moment lol 😆 it’s always changing!!

Depends on the watch, a pilot like this historicly wouldn't have had a brand on the dial so it looks great.

I Love an unbranded dial as well...and no date.

Generally, I would prefer branded dial on most watches, although as mentioned, some models based on historical references should be without branding.

I think that it can also be influenced by the watch design itself: is the dial complete and with enough texture of design that a logo would be distracting. I'm thinking of the Bel Canto or Serica watches, for instance. Both, imo, look excellent without additional (obvious) branding due to their layouts and designs, as well as quite a few more expensive brands that let the watch do the talking without the brand doing so.

And of course, a poor logo or text font can absolutely ruin a watch. For me, the Zelos "Z" or RZE's "R" are quite off-putting to my eyes and can make me overlook their offerings.

As a graphic designer, I spend a lot of time creating brands, most brands have an emblem and the name in text. I wish brands would use the emblem. If you don't have an emblem, your brands name doesn't have to be huge.

This carries over into my love for everything, I like clean minimal designs. I'm a huge Rolex fan boy, I really wish they would put all that extra shit at the 6. I don't even like seeing the word automatic on the dial. An emblem, or your name is good enough. Put all that extra shit on the caseback.

Marathon, CWC, and other -mil manufacturers issue "sterile" dials to meet contract obligations with various units requests.

Somehow the brand of your wristwatch will be the "reason" one is either captured or interrogated...

TBH, if one is staring down capture, it's already been a bad day, brand name of your watch is almost towards the bottom of the list of "Things to Worry About". YMMV.